Harmful Upward Line Extensions

Harmful Upward Line Extensions: Can the Launch of Premium ...

The bulk of theoretical and empirical research has suggested that product line extensions result in a net gain of overall demand and market share.

Harmful Upward Line Extensions: Can the Launch of Premium ...

Although line extensions may lead to cannibalization and reduction of overall profit, the bulk of theoretical and empirical research has ...

Harmful upward line extensions: can the launch of premium ...

Companies often extend product lines with the goal of increasing demand for their products and responding to competitive threats. Although line extensions ...

Who will embrace upward line extension? The role of power ...

Upward line extension is a significant strategy for enterprise brand management and market expansion. However, a new status product launched by a non-status ...

[PDF] Harmful Upward Line Extensions: Can the Launch of Premium ...

Companies often extend product lines with the goal of increasing demand for their products and responding to competitive threats.

Vertical line extension: a systematic review of research on upward ...

On the one hand, upward extensions could associate the parent brand with a higher expertise and better products, whereas downward extensions ...

Harmful upward line extensions: Can the launch of premium ...

Harmful upward line extensions: Can the launch of premium products result in competitive disadvantages? Fabio Caldieraro, Ling Jing Kao, Marcus Cunha.

How Premium Product Extensions Could Help Your Rivals

Upward line extensions—introducing premium versions of an existing product—are often employed by brands seeking to expand their market share ...

Product Line Extensions: Explainer + Examples (2022) - Shopify

Tips for creating a product line extension strategy ... The bad news is that there's no way to fully predict which product line extensions will ...

Reciprocity in upward product line extensions: A longitudinal study

The basic premise in these studies is the reciprocal process of upward line extensions such that favorable quality perception induced by the extension in the ...

When Do Upward Product Line Extensions Help Overall Revenue?

upward extension is detrimental to overall sales revenue. It appears ... Harmful upward line extensions: can the launch of premium products result in ...

Product line extension - Wikipedia

"Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?". Journal of Marketing. 79 (6): 50–70. doi ...

Does Upward Line Extension Hurt or Benefit Com" by Abhay Shah

Caldieraro, Kao, and Cunha Jr. (2015) report that when a company extends its product line (and brand name) upwards to premium products, ...

3 Reasons Why Line Extensions Actually Hurt Your CPG Brand

In fact, it can weaken the strength of large CPG brands like yours. Consider the downsides of too many line extensions before you go flavor ...

Status Goods and Vertical Line Extensions - Li - Wiley Online Library

As the cost of entry increases, incumbents should change from introducing upward extensions to introducing downward extensions. As consumers' ...

Product line extensions: Causes and effects | Request PDF

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages? Article. Full-text available. Aug 2015; J MARKETING.

Vertical line extension: a systematic review of research on upward ...

Regarding the parent brand concept, findings indicate that downward extensions harm prestige brands more than functional brands. ... between service parent brands ...

Framing brand concept of vertical line extensions: The moderating ...

Upward extensions allow firms to attract customers with a greater willingness to pay and provide consumers with more exclusive privileges, ...

To Extend or Not to Extend: Success Determinants of Line Extensions

evidence is presented, an article chastises Michael Miles, the new CEO of Philip Morris, for line extensions that "are ultimately damaging to ... viding an upward ...

Effect of core and peripheral product line extensions on overall ...

Purpose Firms often use upward product line extensions to achieve gains in brand evaluations and in overall demand.