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Health Claims Particularly Likely to Influence Younger Consumers ...


Health Claims Particularly Likely to Influence Younger Consumers ...

The claims most likely to influence purchasing decisions were low-sugar or sugar-free, weight management and energy support.

Younger consumers tapping into health claims | Food Business News

Low-sugar, sugar-free, weight management and energy support were claims most likely to influence purchasing decisions while probiotics, vitamins ...

Health Claims Have Strongest Influence On Younger Consumers ...

The claims most likely to influence purchasing decisions were low-sugar/sugar free, weight management, and energy support.

Health claims highly influence and bolster younger consumers' F&B ...

Health claims influence the food and beverage purchasing decisions of most consumers, and are particularly likely to resonate with the youngest, research has ...

Health claims influence young people more than older consumers

New research has found that health claims influence the food and beverage purchasing decisions of the majority of consumers, but are most likely to resonate ...

Health claims likely to influence younger consumers, says Prinova

Health claims influence the food and beverage purchasing decisions of most consumers, and are particularly likely to resonate with the youngest, research has ...

Health claims influence young people more than older consumers

New research has found that health claims influence the food and beverage purchasing decisions of the majority of consumers, but are most ...

Health claims drive purchasing decisions among younger consumers

A recent survey conducted by ingredient supplier Prinova indicates that health claims on F&B packaging influence purchasing decisions.

Insight of the Day: Health claims highly influence and bolster ...

... Health claims highly influence and bolster younger consumers' F&B purchases. Findings: 72% of consumers are more likely to buy F&B products with health claims ...

87% of zoomers swayed by health claims | - Natural Newsdesk

... health claims influence the purchasing decisions of most consumers, they particularly resonate with a younger demographic. The research, by ...

Food - Drink & Innovations | Health claims particularly likely to ...

0 likes, 0 comments - fooddrinkinnovations on September 11, 2024: "Health claims particularly likely to influence younger consumers, Prinova research shows ...

“Marketing through Claims”: A Cross-Sectional Analysis of Child ...

The most used types of claims in food products aimed at children by food companies are nutrition claims (particularly nutrient content claims), soft claims, and ...

How Health Claims on Product Packaging Influence Consumer ...

1). The study specifically found that, “Younger consumers are far more concerned about everything from food ingredients, genetically modified food and organic ...

Factors that Influence the Perceived Healthiness of Food—Review

The importance of “perceived healthiness” is also supported by the research findings on health claims by Steinhauser and colleagues [11] that ...

The impact of positive and reduction health claims on consumers ...

Especially products perceived unhealthy with reduction claims were related to compensatory beliefs about being able to eat more of the claimed product. However, ...

With better-for-you foods, what claims are consumers buying? | Articles

Consumers are shifting their purchasing towards better-for-you foods and beverages and are on the lookout for products that claim to offer health benefits.

Research: Consumers' Sustainability Demands Are Rising

While both younger and older consumers care about brands' competence (their quality and consistency), younger consumers' trust in brands — and ...

Consumers' willingness to buy functional foods. The influence of ...

Results suggest that consumers are more inclined to buy functional foods with physiological health claims compared with psychological health claims.

Role of health-related claims and symbols in consumer behaviour ...

Consumers with a stronger personal need for health-related information, with a stronger motivation to engage in preventive health behaviours, ...

Impact of health claims: what has been achieved and what is the ...

Thus, targeted marketing of foods with health claims should be applied specifically to those consumers for which the claimed benefit is relevant ...