Herd behaviour along the consumer buying decision process

This study, examines consumers' decisions in the context of mobile communications products, using a survey experiment.

How does herd behaviour impact the purchase intention? Explore ...

Herd behaviour is considered the behavioural tendency that has the most significant influence on individuals' purchasing decision-making process. Empirical ...

Herd behaviour along the consumer buying decision process - DOAJ

The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the buying process and ...

Herd behaviour by information source along the consumer buying ...

The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the buying process and ...

Expert Insights on Herd Instinct - UCR School of Business

MG: What are some questions that consumers can ask themselves to identify if they're making a decision based on herd behavior? · Am I making this ...

Herd Behaviour in Consumer Buying Decisions in the Age of Social ...

The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the buying process and ...

Herd behaviour along the consumer buying decision process

The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the ...

Herd Behaviour in Consumer Buying Decisions in the Age of Social ...

The findings show that subjects use the information from others as cues in making buying decisions, whereby the influence decreases along the buying process and ...

What is Herd Behavior? | Marketing Impact & Overcoming its Effects

A phenomenon where consumers follow mass trends, making purchase decisions based on what others are buying.

What is herd behaviour and when can it occur in economics and ...

Herding behavior can lead to market inefficiencies, increased volatility, and suboptimal decision-making. In extreme cases, it can result in ...

Understanding Consumer Herding Behavior in Online Purchases ...

It is an under-researched area in the marketing and consumer behavior context. First, one needs to understand the circumstances under which one ...

What is Herding Instinct? | Consumer Behavior & Business Strategy ...

In marketing, herding instinct can be tapped into to influence purchasing decisions on the premise if 'others are buying it, it must be good'. Understanding the ...

Herding Psychology and Economics

... decisions based on other's actions is called herd behaviour ... A process of decision-making in which people, instead of relying on their ...

How does herd behaviour impact the purchase intention ... - PubMed

The findings indicate a positive relationship between herd behaviour, information adoption and purchase intention. In particular, risk aversion ...

Factors affecting Herd Behaviour in Buying Decisions influenced by ...

It is necessary to pay attention to the specific behaviour of consumers in the different phases of the buying decision process, as well as using corresponding ...

Consumer Herding Behavior in Online Buying: A Literature Review

The simplest description of herding behavior is the imitation of others in making decisions. Online buying platforms have facilitated observing ...

Consumer Herding Behavior in Online Buying: A Literature Review

In online shopping, consumers have to allocate cognitive resources across different phases of the decision-making process. Therefore, there is a ...

Herd Behavior - The Decision Lab

The interest in herding behavior within behavioral economics has resulted in considerable research on herding within financial markets and has created a strong ...

Herd behavior in consumers' adoption of online reviews

Consumer Herding Behavior in Online Buying: A Literature Review ... Examining the influence of online reviews on consumers' decision-making: A heuristic- ...

Herd behavior in consumers' adoption of online reviews - Shen - 2016

Discounting own information refers to the extent to which individuals disregard their own information or beliefs when making a decision.