How Advertisers and Marketers Are Reacting to Google's Cookie Pivot

One of the immediate responses from executives is that Google's reversal does not signal a complete rollback from eliminating third-party ...

What the ad industry is saying about Google's pivot on cookies

The reactions were instant, with some debating the future of Privacy Sandbox and others noting the ad industry was already moving on from ...

Adtech, regulators react to Google's third-party cookie reversal

Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party ...

Ad world is relieved but skeptical about Google's decision to keep ...

The pivot, revealed yesterday, caught many by surprise — not because they believed Google's cookie deprecation plan was foolproof, but because ...

insights and perspectives | Aaron Wolpoff, MBA posted on the topic

What does Google's decision to stop the deprecation of cookies mean for marketers and advertisers? ... Marketers React to Google's Cookie Pivot.

Google's cookie reversal causes uncertainty—ad execs and insiders ...

Google says consumers will have choices about cookies, but marketers say the middle-ground approach has flaws.

The Death of the Third-Party Cookie: What Marketers Need to Know ...

But the way we use cookies and Google ad-tracking tools could change dramatically with Google's efforts to phase out the third-party cookie on ...

Advertisers react to Google keeping cookies on Chrome

Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.

Google's Cookie Pivot: Implications for Advertisers and the Future of ...

Google's decision to maintain third-party cookies while introducing user choice represents a significant shift in digital advertising and marketing strategy.

Industry Leaders Respond to Google's Cookie Deprecation Pause ...

This unexpected pivot has sparked a flurry of reactions from publishers, advertisers, and industry stakeholders, many of whom have spent the ...

How Google's delay on cookieless will impact advertisers - illumin

The challenges and rigorous processes regarding the testing of programmatic ad markets without cookies have led to Google pushing back on its ...

'Anyone else tearing their hair out too?': Adland reacts to Google's ...

Perhaps the biggest wake-up call from the cookies saga is that any time we find our advertising performance heavily reliant on the whims of a ...

What Does Google Keeping Cookies Mean for Advertising?

Brands are already aware that their data from third-party cookies is sketchy and have pivoted to opted-in first-party data. For retailers, the ...

Google's Shift on Third-Party Cookies - IAB

In July 2024, Google made waves across the advertising industry by announcing a change in its strategy regarding third-party cookie deprecation.

CMSWire.com on X: "How Advertisers and Marketers Are Reacting ...

How Advertisers and Marketers Are Reacting to Google's Cookie Pivot by @zimanaanalytics https://t.co/prcfl05QvI.

What Google's Decision to Keep Cookies Means for SEO

Why Google Keeps Cookies: The Reasons Behind the Decision · Ad Revenue Impact: Eliminating third-party cookies could hurt the effectiveness of ad ...

The industry reacts to Google's cookie reversal - LinkedIn

What the ad industry is saying about Google's pivot on cookies By Travis Clark Reactions from the advertising world, both in the U.S..

Google's cookie pivot leaves 88% of industry in uncertainty: IAB

Google's shock cookie shift complicates measurement, addressability and future planning for digital advertisers.

Experts Share Reaction On Google Keeping Third Party Cookies ...

While it may appear as a reprieve for advertisers who rely heavily on cookie-based tracking, the industry's trajectory towards enhanced privacy ...

Google Delays Cookie Deprecation: What It Means for Digital ...

In the face of Google's decision to prolong the lifespan of third-party cookies, digital marketers find themselves at a crucial juncture. This ...