How Duolingo is using its 'unhinged content' with Duo the Owl on ...

The brand's ability to lean into “unhinged content,” per Parvez, leveraging viral trends, interacting with other TikTokers in the comment ...

How Duolingo Struck Social Media Gold with Unhinged Content

Duolingo's TikTok started taking off when the content featured Duo, the app's mascot. The content focused on Duo being a humorous character the ...

Duolingo's “unhinged” and “weird” marketing is working on TikTok ...

... content Duolingo's “unhinged ... it is time for the owl to go viral. Upvote ... I've been using Duolingo for 5 years, and it has deeply moved to ...

How Duolingo's unhinged marketing strategy nurtures its success

“Unhinged marketing has helped put Duolingo on the map,” Haberman said. “They've turned their green 'Duo' owl into a humorous and zany ...

How Duolingo Uses 'Unhinged Content' on Social Media to Gain ...

You've likely heard of Duolingo, the free, online language lessons provider. But have you met its mascot Duo the Owl? Duo is quite the ...

The 'psychotic' owl: Inside Duolingo's unhinged marketing strategy

Known for its unhinged content, a trend that has recently started to rebel against the 'boring tonality' that brands take otherwise, Duolingo ...

UnRolling Duolingo: How Unhinged TikToks Made the Brand a Winner

If you've spent any time on TikTok, you've probably stumbled upon Duolingo's unhinged content. Whether it's Duo the Owl twerking or being ...

How Duolingo struck social gold by going unhinged - The Hustle

Leaning into its oddball owl mascot has been a boon for the app's popularity. ... Duo, Duolingo's big green mascot, may be the most famous owl of ...

Inside Duolingo Unhinged Growth to a $500M Business | Cem ...

When we built the video call feature, we wanted to avoid making it look like a typical Duolingo lesson. We aimed to mimic real life as much as ...

Duolingo's Social Media Strategy: A Shockingly Hilarious Adventure

Every content featuring the beloved green owl is quite unhinged but extremely engaging. ... Duo shading those using ... Duolingo promotes its ...

Duolingo's CMO expects the brand will be even more 'unhinged' in ...

At least that's the case for Duolingo, which has become synonymous with “unhinged” marketing for its provocative TikTok comments and creating a ...

Yes, Duolingo's Viral TikToks Lead to New Learners

In 2021, when I first interviewed Zaria Parvez, who is now Senior Global Social Media Manager at Duolingo, people questioned the longevity ...

DuoLingo's “Unhinged” Strategy: Social Media Marketing Gone Wild

It's as if the DuoLingo mascot has become its own living being. Audiences see that the owl has a personality, desires, fears, emotions, which ...

Why Gen Z is obsessed with the Duolingo Owl - Fast Company

Content about Duo started organically—Duolingo users started making jokes about the obnoxious owl on social media after receiving its ...

Mercedes Brady on LinkedIn: How Duolingo is using its 'unhinged ...

How Duolingo is using its 'unhinged content' with Duo the Owl to make people laugh on TikTok. Social media manager Zaria Parvez talks how ...

How a 23-year-old graduate helped transform Duolingo's social ...

Fronted by the brand's mascot, an owl called Duo ... What did Duolingo's TikTok content look like before you took the reins? ... But it's a ...

Duolingo's head of global social strategy, Katherine Chan, talks ...

At the helm of the unhinged social media movement is a big green owl, Duo, brand mascot for the language learning app Duolingo. (Read a deep ...

Why the Duolingo Owl is the Greatest Marketing Mentor

... their unique “unhinged” content style. ... Duo Knows How To Use Gated Content to Enhance Urgency ... Well, when it comes to creating killer content, ...

A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis

Instead of directly selling the Duolingo platform, Duo leverages viral trends and memes to produce unhinged content. This entertaining and ...

Unhinged: An Interview with the Duolingo TikTok Manager

Read more about her newly minted fame, and the Duo content creation process. ... use TikTok to their advantage. ... By using internet humor, an owl ...