How Google Defended Itself in the Ad Tech Antitrust Trial

Google has called more than a dozen witnesses to defend itself against claims by the Justice Department and a group of state attorneys general that it has a ...

How Google made the ad tech industry revolve around itself

The DOJ argues that once Google was top dog, it developed strategic and anticompetitive plans to lock that dominance in. That included buying up ...

What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

The case, filed last year, accuses Google of building a monopoly over the technology that places ads on websites around the internet. Now, Google will deny the ...

Breaking down the implications of Google's ad tech antitrust trial

Google is defending itself in court against the US Department of Justice for the second week of an antitrust trial over its alleged monopoly in online ...

A Primer on the Google Adtech Antitrust Case

The DOJ's case against Google focuses on three specific markets within the adtech stack: the publisher ad-server market, the ad-exchange market, ...

Five Takeaways from the DOJ's Case in the Google Ad Tech Trial

The antitrust trial against Google for allegedly illegally monopolizing digital advertising technologies (ad tech) enters its third week today.

Google's defense strategy: 5 key arguments in DOJ antitrust case

Contrary to the DOJ's claims, publishers and advertisers have broad choices in the ad tech market. Google Ads, AdX, and other Google services ...

What Google's Antitrust Trial Means for Ad Tech - Index Exchange

In this case, the US DOJ's suit claims that Google's anticompetitive behavior creates barriers to entry which reduce competition in the ad tech ...

Google aimed to control web ad tech, US prosecutor says as trial ...

Alphabet's Google sought to dominate all sides of online advertising technology by controlling competitors and customers, ...

U.S. v. Google: Ad tech antitrust trial by numbers — so far - Digiday

The trial sheds light on the intricate workings of Google's ad-tech dominance and the industry's competitive dynamics.

How Google defended itself in the ad tech antitrust trial - MSN

Google has called more than a dozen witnesses to defend itself against claims by the Justice Department and a group of state attorneys general that it has a ...

How Google defended itself in the ad tech antitrust trial - Nieman Lab

“Government lawyers have contended that Google is the central player in online display ads, the type of promotion that would be featured ...

Google's ad-tech antitrust trial: Wrapping up the case for the defense

Judge Leonie Brinkema finished hearing evidence as Google defends itself against DOJ allegations that it has a monopoly in several markets for online ...

What we know about Google's upcoming adtech antitrust trial

“It could manipulate auctions to advantage itself. It could pull strings to make competitor revenues plummet, and keep more ad dollars for ...

What the Tech is the Google antitrust trial all about? - The Current

If the DOJ wins, Google's grip on the advertising market could loosen, to the benefit of its competitors, publishers and advertisers. If Google ...

US v. Google redux: all the news from the ad tech trial - The Verge

Photo collage of a page full of ads for different products. ... Google took a page out of a familiar playbook in court this week, defending itself ...

Google second antitrust trial advertising model - CNBC

In its second antitrust trial against the Justice Department, Google will claim that it's allowed for plenty of competition in the digital ...

DOJ vs. Google, Day One: Who's Testifying And ... - AdExchanger

Google filed a motion to exclude the testimony of any government witnesses who aren't · Google antitrust trial · Google Is Fighting To Keep Ad ...

Google Antitrust Redux: The Ad Tech Case | ITIF

Google antitrust trial has ended. This case, brought by the Biden administration, focuses on three products in Google's Ad Manager suite of ad ...

What Google's Trial Means for Ad Tech - ExchangeWire.com

In a surprising turn of events, the Department of Justice has accused Google of deleting messages related to the ad tech antitrust trial, ...