How Podcasts are Opening Up New Opportunities for Publishers

Learn how publishers around the globe are capitalizing on podcasts to earn more ad revenue and grow subscribers. · Improve the Bottom Line with ...

News Podcasts and the Opportunities for Publishers

NPR is expecting to earn $55m from podcasting next year, overtaking radio in terms of sponsorship income. But outside the English-speaking world ...

News Podcasts and the Opportunities for Publishers

This is opening up new opportunities for publishers around comedy, sport, lifestyle, and high-quality narrative series. 3. Consumption via the Libsyn network ...

Why Top Publishers Are Turning to Podcasts for Growth - Twipe

New audience reach. Podcasts can help publishers reach new audiences, allowing for a wider group of people to become familiar with their brand.

News Podcasts and the Opportunities for Publishers

"Bigger audiences, better measurement and easier access have combined to change the economics of news podcasting. In turn this is encouraging ...

How podcasts can help publishers grow?

The rising number of listeners makes podcasts a good investment for publishers to establish their brand and acquire more audiences and revenue.

How your podcast can help you become an author

Additionally, once you are a published author, more doors will open up for speaking and podcast guest opportunities. Whether you choose to ...

7 Podcast Monetisation Strategies for Publishers - Zuora

Podcasts bring hyper-engaged, attentive audiences, evidenced by the fact that most podcasts are listened to for at least 90% of their duration.

How publishers' podcast strategies are evolving - InPublishing

Chris Stone, who oversees video and audio at The New Statesman agrees: “Podcasts are a fantastic opportunity to introduce new people to our ...

Podcasts Have Entered a New Era and So Will Your Advertising ...

Publishers are also finding new and better ways to help advertisers leverage the podcast ecosystem to reach more audiences across shows, genres, and networks— ...

How four publishers are using podcasts to enhance their brands

Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be ...

How 4 publishers are using podcasts to enhance their brands

Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought ...

How Podcasts Can Help Publishers Grow - LinkedIn

How to start? ... Publishers have high-quality content and sources to make them. Podcasts will not prove to be a burdensome investment option, as ...

Why I'm more optimistic than ever about the future of podcasting for ...

Many of the podcasts who entered have fledgling commercial strategies, reflecting how new the format is for them. Some have annual sponsorship deals with other ...

News Podcasts and the Opportunities for Publishers - Twipe

In the US especially, publishers are already deriving significant revenue from podcasts, with more than half of online magazine Slate's total ...

'A Deep Connection'; Publishers Using Podcasts to Bring in New ...

Given that popularity, there's been a growing trend to start new brands with a podcast and branch out from there. A recent Digiday story by Sara Guaglione ...

Podcasting: taking its rightful place in publishers' plans - InPublishing

Podcasts should not be seen as a standalone endeavour but as an important and integrated part of a publishing brand's strategic plans.

Podcasting as Publishing, Sound-Based Scholarship, and Making ...

We all have finite time, resources, and energy to produce our work. Factor in the potentially steep learning curve of getting comfortable with a new medium, as ...

How The Publishing Industry Is Learning To Love The Podcast

Podcasts provide value to a publisher because they represent a path to a healthy and engaged fanbase that crosspollinates with an author or ...

How To Launch a Branded Podcast: Start, Promote and Grow - Impact

Sharing your podcast on multiple channels helps attract new listeners and keeps current ones engaged. The goal is to broaden your reach and keep your audience ...