How Travel Vlogs on YouTube Influence Consumer Behavior

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use ...

This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention.

(PDF) How Travel Vlogs on YouTube Influence Consumer Behavior

This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention.

How Travel Vlogs on YouTube Influence Consumer Travel Behavior ...

How Travel Vlogs on YouTube Influence Consumer. Travel Behavior in Indonesia: Empirical Evidence from fsQCA. 1st Wen-Kuo Chen. Department of Marketing and ...

How Travel Vlogs on YouTube Influence Consumer Behavior

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel.

How travel vlogs on YouTube influence consumer behavior: A use ...

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have ...

How Travel Vlogs on YouTube Influence Consumer Travel Behavior ...

This study assumes that consumer motivation in watching YouTube travel vlogs, such as novelty, entertainment, and relaxation, creates a parasocial relationship.

What factors do you think vloggers influence tourists' travel intention ...

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have ...

How Travel Vlogs on YouTube Influence Consumer Travel Behavior ...

In this study, we examine whether travel vlogs on YouTube contribute to influencing travel behavior among Indonesian consumers.

Reaching audiences through travel vlogs: The perspective of ...

The work of Cheng, Wei, and Zhang (2020), by applying the concept of customer engagement, suggested that travel vlogs can function as word-of-mouth to stimulate ...

How Travel Vlogs on YouTube Influence Consumer Travel Behavior ...

In light of this study, we propose that the preposition to achieve high travel intention is determined by consumer motivation, parasocial relationships, and ...

TRAVEL CONTENT TAKES OFF ON YOUTUBE | Think with Google

Videos influence travel decisions. YouTube data shows that travelers are spending more time watching online videos than ever before, with views of travel ...

How Travel Vlogs on YouTube Influence Consumer Travel Behavior ...

Request PDF | How Travel Vlogs on YouTube Influence Consumer Travel Behavior in Indonesia: Empirical Evidence from fsQCA | Due to the rapid ...

What makes a travel vlog attractive? Parasocial interactions ...

YouTube is one of the most popular and credible vlog platforms for youth customer and has been used in other vlog studies (e.g., Gerhards, 2019; ...

The effects of travel vlogs on tourists' destination choice

... travel vlogs, subjective norms, and perceived behavioral control over travel decisions affect intended behavior by expanding TPB, including. eWOM. Electronic ...

Research Article How Travel Vlogs on YouTube Influence ...

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel.

Impact of Vlog Marketing on Consumer Travel Intent ... - Sage Journals

Vloggers' novelty in representing the travel destination can increase consumer involvement, leading to positive perceptions. Chang et al. stated ...

Seeing Destinations Through Vlogs: Implications for Leveraging ...

2.3 Drivers of CEB in travel vlogs: Theory of Resonance. CEBs, such as WOM, can influence customers' purchase behaviors and contribute to firms'.

How travel vlog audience members become tourists: Exploring ...

In general, travel vlogs facilitate knowledge acquisition, provide a sense of identity and belonging, and address the shortcomings of traditional short videos, ...

YouTube Statistics for Travel Creators 2024 - Editvideo.io

How YouTube Travel Vlogs and Videos Impact Customer Behavior? ... Travel vlogs not only provide a source of entertainment but also provide ...

How Travel Vlogs on YouTube Influence Consumer Travel Behavior ...

Y. Cheng, W. Wei, and L. Zhang, “Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel ...