How are PR Professionals using AI in their work?

AI in Public Relations: the Benefits and Risks of Change - Prowly

Most PR professionals surveyed (67.8%) in The State of PR Technology 2023 already utilize AI in their work. These numbers mean the growing ...

Four Ways AI Is Changing The Public Relations Industry - Forbes

The integration of artificial intelligence (AI) into the public relations (PR) sector marks a pivotal shift in the way we, as PR professionals, ...

How are PR Professionals using AI in their work? : r/PublicRelations

I use ChatGPT to help write first drafts of things like social posts, press releases, speeches, talking points, etc.

AI in Public Relations: Benefits & Examples - Cision

In public relations, artificial intelligence has already taken on many roles and continues to find new uses. Because many PR functions rely on the internet, ...

PR and AI: 21 ways artificial intelligence is changing the PR game

With AI support, PR professionals can redirect their attention to strategic initiatives, allowing AI to handle mundane tasks. Undoubtedly, AI ...

The Power and Purpose of AI in Media Relations - PRSA

The recent rise in generative AI — capable of generating text, images or other media in response to prompts — offers a new tool with the potential to enhance ...

5 ways PR pros want to use AI in the future - PR Daily

There's no doubt that artificial intelligence has overhauled the practice of public relations, impacting the tools professionals use and the ...

How To Effectively Embrace AI In Public Relations And Marketing

Through AI-powered analytics, PR professionals can dissect vast volumes of data, uncovering valuable insights that guide strategic decisions.

PR and AI. How artificial intelligence will impact public relations -

By harnessing AI, PR practitioners can navigate the complexities of modern communication with greater precision and effectiveness. From real- ...

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost ...

Being able to schedule social media posts for publication frees up a lot of time for marketers and PR professionals, but the use cases for AI ...

How to Use AI In Public Relations to Amplify Your Strategy

For instance, manual media monitoring and labor-intensive data analysis are already becoming obsolete. PR professionals now have access to AI ...

Muck Rack report shows PR professionals flocking to AI tools - Axios

The number of PR professionals who use generative AI has more than doubled since March 2023, according to a new Muck Rack report shared ...

How Does AI in Public Relations Work? - Meltwater

AI is no substitute for human review. PR professionals need to examine every output with a fine-toothed comb, whether text, video, or imagery, ...

How to Use AI in PR (And How Not To) - Channel V Media

A recent survey by PR services provider Prowly, showed that over 67% of workers in the public relations space are already using AI in their work in some ...

AI in Public Relations: Transforming the Future of PR Strategies

They also perform sentiment analysis, gauging the tone and emotions associated with media mentions, enabling PR professionals to understand ...

The future of media relations: Navigating AI's impact on PR - PR Daily

While AI promises to enhance efficiency, caution is necessary for PR professionals, particularly in their engagements with journalists. The ...

AI tools for PR. How PRs can leverage the best AI in 2024

Efficiency: With AI automation, PR professionals can handle larger workloads and accomplish tasks faster. AI tools can process and analyze data ...

10 Best AI Tools For Public Relations Success (in 2024) - Prezly.com

Top AI tools for PR pros and agencies · #1: DeepL · Translate your press release in seconds with Prezly · #2: ChatGPT · #3: Brandwatch · #4: Cleanup.

AI-Powered Tools: What Do Public Relations Pros Need to Know?

PR professionals should hone their editing skills to refine AI-generated content and elevate storytelling to connect deeply with audiences. Strategic ...

How AI is Changing Communications & PR: Risks and Benefits

Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the ...