How to Build a Better Product Strategy with Competitive Research

How do you influence your product strategy? Learn why competitive intelligence is important to product development.

How To Build A Winning Product Strategy In A Competitive ... - Forbes

Consult third-party research. · Evaluate competitive products. · Conduct your own customer interviews. · Leverage data to inform product strategy ...

How Product Managers Should Research Competitors - Aha! software

While competitive analysis is a key component of any good product strategy, it is important that you treat it as just a guideline. You should never make ...

A Step-by-Step Guide to Competitive Analysis for Product Managers

Identifying market opportunities: · Guiding product development: · Refining marketing and positioning strategies: · Anticipating competitor moves: ...

Enhance Your Product Strategy with Competitive Research - ProdZen

This guide will explore how to build a more effective product strategy by leveraging competitive research, with a particular focus on B2B SaaS ...

Conduct an Effective Competitive Analysis Everytime - ProductPlan

Competitors make our own products better—they create urgency and drive innovation by providing both motivation and a measuring stick. If your product is the ...

Advanced strategies for effective competitive analysis - Simon-Kucher

An objective perspective on the competitive landscape is free from internal biases or preconceptions, leading to more accurate insights and ...

How to Conduct a Winning Competitive Product Analysis - Maze

Marketing teams: Identify target market segments, key messages, and positioning claims to refine the marketing strategy. With competitive analysis, marketing ...

How to Develop a Product Strategy Your Competitors Will Love

Instead, why not go the other direction: Do a little research and find out what lots of user personas will want. Or better still: Don't do any research, and ...

The Power of Competitive Analysis in Product Development - TraQline

Effective competitive analysis can make or break the launch of a new product because it allows you to uncover your competitors' strategies ...

The Role of Competitive Analysis in Effective Product Strategy (With ...

Create detailed reports: Documentation ensures findings are accessible and actionable. · Conduct team meetings: Regular discussions allow for ...

Product Designer's Guide to Competitive Analysis | Toptal®

For anyone starting to design a new product, it is critical to make sure it has good market fit. The product also has to have a compelling competitive advantage ...

How to conduct a competitive product analysis, and why you should

You can always employ third-party research to learn more about your competitors, their products and how people feel about them. For example, ...

What Is a Competitive Analysis — and How Do You Conduct One?

Pro tip: Look at company and product reviews to find the weaknesses that most bother your audiences. Commonalities can be used in marketing ...

Product Strategy Guide with Real-World Examples + Template

Differentiation involves making a product stand out from the competition through unique features, design, branding, or customer experience. This ...

5 Ways to Leverage Your Competition in New Product Development

New products aren't successful when you copy competitors (or when you ignore them). Explore smarter competitive analysis strategies in product ...

Product Building Traps Part 2: Competitive parity as a product strategy

Instead of focusing on competitive feature parity as a strategy, try instead doing the work to deeply understand your market. You can use market ...

How to Conduct a Competitive Product Feature Analysis - Kompyte

1. Identify your competitors. You know these people already. · 2. Create a list of core features. · 3. Find proprietary features/key differentiators. · 4. Map out ...

How to Develop a Competitive Strategy for Your Product - LinkedIn

To keep it simple, in order to create a competitive strategy, start with market analysis and competitor assessment. Differentiate your product, ...

How to Create a Successful Product Strategy: A Step-by-Step Guide

Product strategy is more general than the product roadmap and product backlog. ... Competitive analysis – by studying competitors' offerings and ...