How to Rebrand a Company While Honoring Its Legacy

This rebranding guide offers a strategic approach to rebranding, walking the line between modernization and respecting your company's unique legacy.

Honoring a Legacy During a Brand Refresh - Modern Marketing Today

The company had grown exponentially as customers took more services into other areas of their banks. We later acquired KX, an ultra-high- ...

Preserving Brand Heritage During Your Company's Rebrand

You're rebranding your company. How do you ensure you don't lose your brand heritage in the process? ; 1. Honor History ; 2. Engage Customers ; 3.

The Rebranding Journey: Honoring the Past While Looking to the ...

... brands and transform their images to more accurately ... its identity and values and shows respect for its legacy during the rebranding.

Navigating Rebranding: Honoring Heritage While Embracing Change

Preserve Core Brand Elements: Identify the key elements that are integral to your brand's identity and ensure they are kept through the rebrand.

Leveraging History for a Successful Company Rebrand Project

Preserving a company's legacy during a rebrand project requires skillful integration of its historical narrative into its future vision. The key ...

Honoring Legacy While Moving the Business Forward

Reimagining and redefining your company's brand can be empowering and enjoyable, but also a very vulnerable experience. Many clients, especially those who ...

The Marketer's Guide to Modernizing a Legacy Brand

Heritage brands are represented by visual elements that were born out of their history: a founder's signature or likeness, a company sign, a ...

Rebranding? Keep An Eye On These Eight Important Things - Forbes

Keeping the brand aligned with the companies values, mission, and culture is the most crucial aspect to watch out for when rebranding. Do not ...

Branding & company culture: communication of rebrand strategy

In emotionally charged rebrands, look for ways to meaningfully honor your legacy brand. Give employees an opportunity to reflect on what the brand has meant to ...

Refreshing a Brand from the Ground Up - ArtVersion

This process involved revisiting the brand's mission, values, and the challenges it faced in the current market landscape. The client, a company ...

Three Ways to Honor Your Brand's Heritage While Looking to the ...

A heritage brand can honor its past by turning its origin story into a differentiator, using repositioning to maintain its brand salience.

Rebranding Your Business: Step-By-Step Guide, Benefits

How to rebrand your business · 1. Ask yourself the tough questions. · 2. Decide who will execute what. · 3. Create your new brand. · 4. Prioritize and set goals. · 5 ...

Top Tips for Branding a Family-owned Business - Roger That Agency

When being a family-owned business is a key part of your brand identity, updating the brand means finding ways to preserve the family legacy ...

Business Rebranding Guide - DesignRush

The steps to rebranding your business are: taking stock of your current branding, evaluating your audience's response, collaborating with ...

Rebranding: What it is, Why it's Important, Strategies, and Examples ...

Although rebranding doesn't require a complete brand overhaul (you don't have to change your company name to rebrand, for example), you must ...

The Impact of the Most Successful Rebrands in History - Pony Studio

It's about a deeper change, almost like a company taking a bold step into a new chapter of its story. The most impactful rebranding efforts are those that go ...

How to proactively communicate the reasons for your rebrand

Help emotionally vested stakeholders understand the 'why' of your rebrand · Your organization's business case and strategic rationale for the rebrand · The ...

The Ultimate Guide to Successfully Rebranding in 2024

If your business is more mature, a partial rebrand can help you retain the brand loyalty you've built, while refreshing your image to keep up ...

Best Rebranding Tactics To Optimize Performance. - SmashBrand

... brand recognition while honoring its rich heritage. The company leveraged in-depth market research and collaborations with cultural experts to achieve this ...