How to Turn CTV into a Performance Marketing Channel for Growth

CTV advertising plays in driving installs, engagements, and conversions – as it brings the performance power of mobile UA to television.

Make CTV an ROI-driving performance channel - Adjust

"By using Adjust's CTV AdVision, our growth team can view PeopleFun's connected TV marketing strategy within the context of its greater digital marketing ...

Resource Center: Activate CTV | AppLovin

5 Reasons Why You Should Be Testing CTV. Sep 13, 2023. Blog. How to Turn CTV into a Performance Marketing Channel for Growth. Aug 16, 2023. Report · AppLovin Q2 ...

Wurl and AppLovin Empower Streamers and Publishers to Turn CTV ...

Wurl, the leader in data-driven solutions for CTV, today released How to Turn CTV into a Performance Marketing Channel for Growth, ...

Creating a Winning CTV Strategy: Performance Marketing - Wurl

Discover how publishers and streamers can take advantage of CTV as a performance marketing channel in this edition of our CTV Strategy ...

How CTV is Changing Advertising for Performance Marketers - MNTN

Instead, CTV advertising offers the same kinds of benefits you'd likely expect from legacy performance marketing channels, like flexibility, effective targeting ...

The CTV advertising guide for app marketers - Adjust

In doing so, they can unlock a highly sophisticated performance channel for app marketing. So, what is connected TV? Dig into our robust guide below to learn ...

Wurl on LinkedIn: How to Turn CTV into a Performance Marketing ...

Wurl's 2023 CTV Report Read the latest report on CTV performance marketing and discover how to make CTV your next growth channel!

Leveraging the Potential of Performance Advertising on CTV

Use high-quality visuals: CTV offers the opportunity to showcase your product or service on a large screen, so make sure to use high-quality visuals that will ...

Turn CTV Into Your Brand's Growth Engine - Adweek

A new report from MNTN, “Performance Television—The New and Improved TV Advertising,” provides an overview of performance television advertising, including best ...

The Broad(er) Cast: Turning CTV Into Your Next Growth Channel

In part 1 of this 2-part webinar series, you'll learn how to build and optimize CTV advertising strategies using AppDiscovery.

From views to value: performance-centric Connected TV - AppsFlyer

The CTV opportunity is clear — now it's time for marketers to look beyond its potential and start thinking about how to capitalize on the next ...

Connected TV Marketing Strategies and Examples | StackAdapt

As viewers continue shifting from traditional linear TV to streaming platforms, CTV advertising allows advertisers to reach engaged audiences at ...

Retargeting Is The Next Phase Of CTV Performance - AdExchanger

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver ...

4 Reasons CTV Is the Next Big Performance Channel - tvScientific

CTV advertising represents an invaluable opportunity that few performance marketers can ignore. · #1: CTV Adoption and Engagement Are Rising · #2: CTV Reach ...

CTV Polishes the Halo of the Other Performance Channels in the Ad ...

The TV Viewing Audience is Shifting and Advertisers Should Follow Suit · Connected TV Can Act as a Performance Channel and a Demand Generation Tool · Paid Search ...

The rise of performance marketing on the big screen - eMarketer

The world of television has seen a massive shift over the last few years. Consumers continue to migrate to connected TV (CTV), ...

New Report Offers Insight On How Marketers Can Make Best Use Of ...

PALO ALTO, Calif.—A new report examining the evolving connected TV (CTV) landscape and its growing influence on brand and performance marketing ...

Megan King on LinkedIn: Turn CTV into a Performance Marketing ...

95% of marketers hit their target KPIs with CTV. Our in-depth ... Turn CTV into a Performance Marketing Channel for Growth | CTV Report. 5 · Like ...

How To Make CTV Advertising Work for Your Brand - Branch.io

If the customer is new to any form of CTV advertising, then the shift will look more like what we talked about in the last question: viewing CTV ...