How to plan a strategy for rebranding and brand name change

Your rebranding plan should carefully map out all risks, leads times, and interdependencies, as well as roles and responsibilities.

The Ultimate Guide to Successfully Rebranding in 2024

Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new, differentiated ...

Proven Rebranding Strategies for Your Professional Services Firm

This is the part of the rebranding strategy where you develop the visual elements that will communicate your brand. Think firm name (if needed), ...

A guide to building and executing a successful rebranding strategy

Straddling that line is the trick of any successful rebrand. 2. Conduct a brand audit. Before making changes, know how your current brand is ...

5 Tips to Launch Your Rebrand Easily and Successfully - Column Five

People will always resist change, so make it as easy as possible for your team to understand and implement your new brand guidelines. A brand style guide is ...

The Dos and Don'ts of a Rebranding Strategy | Toptal®

Considerations include: Find inspiration in customers, commit to what you stand for, brand for your future company, and don't try to be something you're not.

Rebranding: definition, how-tos, and examples - Canva

One of the primary rebranding strategies is to update your brand aesthetic while maintaining the essence of your brand identity. Apple has only made one major ...

How to Rebrand Without Losing Your Audience - Business News Daily

Plan for the changes that will need to be made as well as which parts of your marketing and business strategy will be affected. Designate members of your team ...

How To Create A Rebranding Rollout Plan. - SmashBrand

It is highly essential to define both the short-term and long-term goals of the current brand. This way, a company can quickly implement a new brand strategy ...

How to Successfully Rebrand a Company [w/Checklist] - Kalungi, Inc.

The comprehensive rebranding checklist ... Here's a comprehensive list of everything you need to create and develop a well-rounded new brand:.

The Complete Guide to Successful Rebranding Strategies - Medium

Knowing the difference between these helps businesses decide on their brand changes. I. Partial Rebranding. Updating some parts of a brand ...

Navigating Name Changes With Strong Rebranding Strategies

Assess Internal Alignment: Does your current brand still reflect your company's values and goals? If you've undergone significant changes ...

6 Steps to Renaming a Brand Successfully | Quill Creative Studio

When you create your rebranding plan for telling the world about your new name and brand identity, make sure your audience can tell you're all in! Tell your ...

What is Rebranding? Strategies to Rebrand Your Company in 2024

You will need to revise your brand messaging to align with your new identity. Your brand voice may have to change in terms of its tone and even ...

Encyclopedia Rebrandia: A guide to rebranding in 2024 - Frontify

Rebranding is a strategy that involves changing a company's existing image, identity, or positioning in the market. The process can include a rejuvenation of ...

A Comprehensive Guide to Effectively Rebrand Your Business

By defining what you want to achieve with your rebrand, you can make strategic decisions about the direction of your new brand identity. Related ...

The Complete Guide to Rebranding [Planning Template] | BANC

Rebranding is the process of changing a company's image by creating a new name, logo, visual identity or strategy – so it can forge a ...

Rebranding Your Company - 5 Steps to Renaming a Business

Through careful planning, creative strategy, and consistent execution, you can successfully rebrand a company to build greater awareness, recall and ...

Rebranding? Here's the Game Plan You're Going to Need - imFORZA

However, you can change your entire appearance and name if you also change your customer market or want to distance yourself from your previous brand. Choosing ...

A Complete Guide to a Successful Rebranding Strategy - Lytho

If your mission statement is outdated, your brand values have changed, and you're struggling with sales, then it's better if you start listing ...