Impact of Vertical Line Extensions on Brand Attitudes and New ...

Impact of vertical line extensions on brand attitudes and new ...

Specifically, consumers' quality perception of a brand should follow the same symmetric pattern as brand attitude when the judgment focus is on ...

Impact of vertical line extensions on brand attitudes and new ...

Request PDF | Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning ...

Impact of vertical line extensions on brand attitudes and new ...

Companies often extend brands to higher or lower quality tiers to access different market segments. However, the impact of such extensions on the brand and ...

Impact of vertical line extensions on brand attitudes and ... - EconBiz

PurposeCompanies often extend brands to higher or lower quality tiers to access different market segments. However, the impact of such extensions on the ...

The Impact of Product Line Extensions and Consumer Goals on the ...

How do vertical product line extensions influence a retailer's price image? Conventional wisdom suggests that adding an upscale or down-.

Branding vertical product line extensions - Wiley Online Library

We find that the firm's optimal branding strategy depends on both the vertical direction of the expansion and the level of competition, and ...

Vertical line extension: a systematic review of research on upward ...

Vertical line extension is an attractive growth strategy that allows brands to address heterogeneous consumer needs and react to competitive ...

Consumer Responses to Vertical Service Line Extensions

Vertical line extensions extend an established brand to products at different price/quality points. In this study, we examine consumer evaluations of ...

How Brand Extensions Can Help Brands Grow Faster

A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the target market and ...

(PDF) The Effect of Vertical Line Extensions on Reciprocal Brand ...

judgments will persist over time (Wyer, 2008). ... vertical line extension and its parent brand. ... effect of a new upward line extension on the ...

Framing brand concept of vertical line extensions: The moderating ...

Vertical line extensions have been established as an important strategy for companies to launch new products or services sheltered under their ...

The Effect of Vertical Line Extensions on Reciprocal Brand ...

The Effect of Vertical Line Extensions on Reciprocal Brand Associations Structure: An Accessibility-Diagnosticity Perspective · Conference paper · First Online: ...

Brand expertise and perceived consistency reversals on vertical line ...

Correctly positioning a new vertical line extension in the price/quality spectrum is an important decision that has considerable implications for bottom line ...

Vertical Versus Horizontal Line Extension Strategies

image allows the brand to expand into a wider variety of new ... For the new vertical line extensions effect on brand performance in a.

VERTICAL PRODUCT LINE EXTENSION STRATEGIES: - HAL

Key words: Vertical product line extension, brand image, halo effect, social representations, ... The vertical product line extension represents a new.

How a Brand Extension Can Help You Capture Market Share

Brand extensions enable businesses to expand more efficiently and effectively into new markets by leaning on brand equity they've already cultivated with proven ...

Harmful Upward Line Extensions: Can the Launch of Premium ...

Firms frequently introduce new products that share a subset of attributes with competing products in the market. We examine how an upward line extension that ...

the impact of luxury fashion brands extension strategies

Vertical versus horizontal line extensions: a comparison of dilution effects. ... Vertical-downward brand extensions are when an existing brand enters a new.

Price Effects on Vertical Brand Extensions: A Conceptual Framework

According to Aaker (1991), there are two types of extensions: line extensions and category extension. Category extensions stretch the brand to a new category or ...

Brand extension strategies: Everything you need to know - Brandwell

The increased visibility can have a direct impact on your brand image. When your product or extension aligns authentically with the fundamental ...