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Insights from Cannes Lions 2024


Insights and Trends - The Cannes Lions 2024 Official Wrap-up Report

This year's Lion winners and stage talks revealed big shifts in creative strategy, with relatability, heart and humour taking centre stage.

Get the official Cannes Lions 2024 wrap-up report

The Official Cannes Lions Wrap-Up Report distils insights, themes and expertise from across the Festival, as well as exploring 2024 Lion-winning work.

Insights from Cannes Lions 2024: Trends, Innovation and Inspiration

In this article, we'll explore key trends and innovations that emerged from the festival, providing insights to inform and inspire your next big campaign.

Creative Impact - The Cannes Lions 2024 Official Wrap-up Report

The case for brand building in a digital economy and new routes to effectiveness dominated this year's Creative Impact stream, co-curated by LIONS and WARC.

What's next? - The Cannes Lions 2024 Official Wrap-up Report

Cannes Lions 2024 is a wrap. But the creative year has just begun. In this report, we've showcased the key trends and insights from this year's Festival.

Highlights & Key Takeaways from Cannes Lions 2024

From groundbreaking keynotes to thought-provoking panels, this year's Cannes Lions Festival served as a testament to the innovation and creativity that define ...

Cannes Lions 2024: 5 takeaways on the rising role of marketing - PwC

Explore Cannes Lions 2024 insights on marketing's evolving role, GenAI impact, customer experience, trust and leadership strategies for CMOs ...

Cannes Lions 2024: Five takeaways for marketers - Kantar

Cannes Lions 2024: Five takeaways for marketers · 1. Leverage brand building for business performance · 2. Aspire to leverage AI for scale and human connection · 3 ...

Cannes Lions 2024: Trends and takeaways - VML

In a nutshell, Cannes Lions 2024 celebrated the transformative impact of AI and technology while emphasizing the indispensable role for humanity ...

Introduction - The Cannes Lions 2024 Official Wrap-up Report

One clear takeaway from this year's Festival was that humanity and humour remain at the heart of cutting-edge creativity. And while AI's role is growing, a ...

Insights from the 2024 Cannes Creative Effectiveness Lions winners

Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, ...

Insights From Cannes Lions Festival 2024 | Sprout Social

This annual pilgrimage for the marketing and creative industries was nothing short of transformative, offering invaluable insights that I believe will ...

Insights from our jurors - dentsu at Cannes Lions 2024

“You need to be more creative in pharma than ever before.” Collette Douaihy Global Chief Creative Officer, dentsu health. Cannes ...

Philips shines at Cannes Lions Festival 2024

Philips looks back at the key industry conversations from the Cannes Lions International Festival of Creativity 2024, as it wins Cannes ...

5 trends to watch at Cannes Lions 2024 | Deloitte Digital

This year, we're returning to Cannes embracing our theme of “accelerating creative connections.” As marketing continues to evolve, it's ...

Creative Impact, Unpacked: WARC's insights from Cannes Lions 2024

Effectiveness is at the core of what we do at WARC – Creative Impact, Unpacked, our new report, draws out the critical ideas from both our ...

Cannes Lions 2024: The Grand Prix-winning campaigns - Contagious

Cannes Lions 2024: The Grand Prix-winning campaigns / · Brand Experience & Activation / · Creative B2B / · Creative Business Transformation / · Creative Commerce /.

Learn From The Winners: Insights Behind Cannes Lions 2024

From AI-enabled creativity to the opportunities in women's sports to the power of protection, we explore the insights behind the 2024 Grand Prix winners.

LIONS Creativity Report Series 2024: Cannes Lions Rankings

Five subsequent reports will feature awarded work, insights from Jurors and winners and highlights from the Cannes Lions stages. We'll be basing these reports ...

BCG at the Cannes Lions International Festival of Creativity

Cannes Lions 2024 highlighted the resurgence of brands as growth drivers and ... BCG@Cannes Insight Hub. Explore our growing library of expertly curated ...