Investigating the Effects of Video|Based E|Word|of|Mouth on ...

Investigating the Effects of Video-Based E-Word-of-Mouth on ... - MDPI

This study proposes a research model to investigate how the product review video features (ie, video information quality, product information visualization, ...

(PDF) Investigating the Effects of Video-Based E-Word-of-Mouth on ...

This study proposes a research model to investigate how the product review video features (ie, video information quality, product information visualization, ...

Investigating the Effects of Video-Based E-Word-of-Mouth on

Video involvement negatively moderates the relationship between video publisher credibility and purchase intention. Furthermore, video emotion polarity ...

Investigating the Effects of Video-Based E-Word-of-Mouth on ... - OUCI

Video involvement negatively moderates the relationship between video publisher credibility and purchase intention. Furthermore, video emotion polarity ...

The effects of perception of video image and online word of mouth ...

This study contends that emotional evaluation theory can productively explain the mechanism behind tourists' travel intentions in the online ...

Electronic word-of-mouth from video bloggers: The role of content ...

The findings of this study are expected to enhance our theoretical understanding of the combined effects of the Source Credibility Theory (Hovland et al., 1953) ...

The effects of visual information in eWOM communication

Purpose – Electronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product information.

Investigating the Influence of E-Word-of-Mouth on E-Reputation - jstor

Addressing this gap, Dutot and Castellano (2015) developed the first academic measurement grid for e-reputation. E-reputation can be based on a variety of ...

The Impact of e-Wom on Users' Attitudes Toward Over-the-top (Ott ...

Craig, C. S., Greene, W. H., & Versaci, A. (2015). E-word of mouth: Early predictor of audience engagement: How pre-release “e-WOM” drives box- ...

An empirical investigation of eWOM and used video game trading

With the rise of social media platforms and online communities, the impact of electronic word of mouth (eWOM) increasingly interests academics and practitioners ...

Investigating impact of Electronic Word of Mouth on Consumer ...

Opinions in form of messages present on internet are called electronic Word of Mouth (e-WOM), which need not be face-to-face or direct. Associating WOM with the ...

Investigating Electronic Word-of-Mouth Effects on Online Discussion ...

The results indicate that Web site reputation, source credibility, obtaining buying-related information, and social orientation through information ...

Study on Effect of eWOM: A Literature Review and Suggestions for ...

Abstract: Electronic word of mouth (eWOM) plays a significant role in consumer purchase decisions. The influence of eWOM even changes the life style of ...

Full article: The impact of eWOM information in social media on the ...

In the digital age, the rise of electronic word-of-mouth (eWOM) significantly influences consumer behavior, especially regarding online purchase ...

Effect of Product Presentation Videos on Consumers' Purchase ...

Based on the resource matching theory, mental imagery theory and cue utilization theory, this study investigated the influence of product ...

The effect of electronic word-of-mouth on sales

effect sizes collected on e-commerce platforms, 13% are based on gross ... Study of Online Word of Mouth as a Predictor for Multi-Product. Category e ...

The Impact of Electronic Word-of-mouth on Gen Z Consumers ...

By employing qualitative and quantitative research methods based on real ... E-Commerce Platforms: A Case Study in the Mekong Delta. Zhang, J. Q., Craciun ...

The Impact of Online Word of Mouth (e-WOM) on End-User ... - MDPI

The literature on electronic word of mouth (e-WOM) through social media highlights its considerable impact on consumer behavior, particularly in shaping ...

Investigating Electronic Word-of-Mouth Effects on Online Discussion ...

Electronic word of mouth (eWOM) has been an important factor influencing consumer purchase decisions. Using the ABC model of attitude, this study proposes a ...

Effect of Electronic Word-of-Mouth on Consumer Purchase Intention

The study focuses on the cultural effects of gender on the extended Elaboration Likelihood Model and purchasing decisions in e-commerce virtual communities ...