Keep It Real or Lose Gen Z

Keep It Real or Lose Gen Z. Genuine connection, authentic content, and no 'likes'? Social media is being redefined, and legacy platforms must ...

Keepin' It Real With Gen Z - Jacobs Media

Those crazy Gen Z kids! Just when you think you understand them, they go and do something unpredictable. It turns out more and more are ...

Keeping It Real With Gen Z - Ogilvy

Nurya Doorenbos and Awie Erasmus dive deep into Generation Z in their paper "Keeping It Real With Gen Z: The First Generation of True Social ...

Is it just me or is Gen Z starting to reject modern technology? - Reddit

Gen Z are being shown by tons of data to be less technical than Millennials. That's why it seems like they're rejecting tech but remember they ...

Why does Gen Z Crave Authenticity Over Everything Else? - Medium

Weeding out the fakes · Gaining trust. Authenticity is a valuable trait because it allows us to establish trust with others. · Looking for true ...

Move over, Millennials: Generation Z is changing the consumer ...

Gen Z is smart enough to know when they are being targeted and can see through the airbrushed perfection of traditional advertising, so brands must keep it real.

Gen-Z: They Crave Stability And Trust, So Give It To Them - Forbes

Gen-Z's search for stability and trust in an unstable world, opens a unique window of opportunity for brands to hear their voices, ...

Why is our generation (Gen Z) the most messed up ... - Quora

I would not call Gen Z the “most messed up,” as that is very subjective. But, coming from a Gen Z, let me explain the problems we hold: ...

Social media caused Gen. Z and Millennials to be out of touch with ...

Social media and the internet age ruined the senses of reality among teenagers, college-aged and young adults by ignoring real-life's flaws when you take away ...

Report: Gen Z finding meaning | EY - US

Authenticity is the most important value for Gen Z — even beyond future plans and being rich. · Gen Z values extend beyond individuals themselves. · After 2020, ...

Gen Z and brand accountability—why authenticity is the key to ...

Gen Z has a tight hold on today's consumer brands because we're willing to publicly call them out at the first sign of distrust.

The Key Traits That Define Gen Z Consumers | Media Culture

But alignment with social causes is not enough; it has to be genuine. Gen Z can easily distinguish between brands that genuinely support a cause ...

Gen Z and Its Social Reality - Tammy Tuesday

What seems to be real about Gen Z is that they are extremely tech savvy, they are full of new ideas and ways of doing things, they care about diversity and have ...

'True Gen': Generation Z and its implications for companies - McKinsey

Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now ...

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social

To truly captivate and connect with Gen Z consumers on social media, brands need to prioritize creating genuine and organic content that ...

How Gen Z uses social media and what that means for brands

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up ...

How Gen Z became so nihilistic about money - BBC

She suspects that her generation may never own homes, accumulate comfortable retirement savings or achieve other traditional financial ...

Why Generation Z struggles to make and keep friendships

Research conducted by several institutions including Dartmouth College has found that Generation Z (those born between 1997-2012) are struggling to make ...

Opinion: There needs to be a line for Gen Z's unseriousness

Gen Z has colored professional environments with jokes and unseriousness, whether in their emails, language or behavior in the workplace.

How do Millennials view Gen Z? What are the main differences ...

Gen Z generally grew up with better technology than Millennials. They've had stuff like Web 2.0, smartphones, high definition TV, streaming ...