Leveraging History for a Successful Company Rebrand Project

A company's brand heritage and history can be a valuable asset to prevent or drive a rebrand. They help build trust and maintain emotional connections with ...

6 Awesome Examples of Leveraging Corporate History in Brand ...

So, where can PR and marketing staff get started in telling their brand's story? Here are Maccabee's lessons for undertaking such a project:.

The Ultimate Guide to Successfully Rebranding in 2024

Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new, differentiated ...

History Factory's New Brand Positioning: A Rebrand for ...

After several months, it was clear that activating the rebrand around our driven, high-performing HF team members was the only approach that ...

A Comprehensive Guide to Successful Legacy Company Rebranding

Leverage digital channels to connect with your audience, tell your rebranding story, and showcase the evolution of your legacy brand. Invest ...

The Ultimate Guide To Successful Rebranding. - SmashBrand

Like branding for a new company, a rebrand requires the company to perform consumer research, strategy, and brand testing to identify the best possible ...

Establishing a compelling brand is pivotal for any business, and comprehending the intricacies of branding can be complex.

How to Rebrand a Company While Honoring Its Legacy

Develop a strategy with a brand audit ... A brand audit is like the blueprint for a rebranding project. It's a deep dive into your current brand, ...

Measuring the Success of Your Rebrand - Walker Sands

Maybe your organization has evolved and there are gaps in your messaging or brand identity. Or maybe your business is facing tough competition ...

Revamp Your Brand Identity: A Guide to Successful Rebranding

Not Understanding the Purpose of Rebranding ... Before embarking on a rebranding project, ask yourself why you're doing it. Is it necessary for business growth or ...

Preserving Brand Heritage During Your Company's Rebrand

When rebranding, it's essential to recognize and honor your company's history. This means taking stock of the core values, mission statements, ...

Branding Trend: Leveraging a Company's History and Founders

The big takeaway with this brand storytelling approach is that customers want to know your values, your history, and your personality through your website ...

The Impact of the Most Successful Rebrands in History - Pony Studio

What we learn from these rebranding success stories is that change, while sometimes risky, is necessary for survival and growth in the business world. A well- ...

The Dos and Don'ts of a Rebranding Strategy | Toptal®

By taking the time to find out what makes a brand desirable, a rebrand can leverage the best characteristics of a company and hone a deeper connection with ...

Insights From Successful Rebranding Transformations. - SmashBrand

The good news is that a successful rebranding campaign can accomplish both in one fell swoop. Strategic rebranding gives your company a new brand identity ...

How to Rebrand a Company Successfully | The Brand Consultancy

Understanding your strategic, financial, and growth goals is foundational to a successful rebrand. This phase involves clarifying what you aim to achieve with a ...

The Top 16 Things To Consider During Company Rebranding ...

All agree that a successful rebrand requires thoughtful planning, consistent messaging, and measurable success metrics. Companies should ...

Using technology to implement a successful rebranding process

Rebrand analytics tools guide your team in making the smartest choices related to pricing, vendor selection, and other important decisions. · Project management ...

The Complete Guide to Rebranding [Planning Template] | BANC

Unfortunately, a fancy logo or a shiny new set of brand principles don't just happen overnight. It'd be great if they did, but rebranding takes ...

The Rebranding Checklist From Idea To Implementation

Branding is how your audience perceives your company, what you stand for, and how you connect with your customers. A strong brand builds trust, ...