Looking beyond games—in|app mobile advertising revenue in 2024

Looking beyond games—in-app mobile advertising revenue in 2024

More than one-third of all mobile ad revenue goes to functional apps, which make up roughly 8 out of 10 apps available today.

Looking beyond games—in-app mobile advertising revenue in 2024

Did you know? As of December 2023, there were 2.4 million mobile apps competing for user attention on Google Play. Unlock the secrets to ...

Mobile app ad revenue continues to soar - App Developer Magazine

A Statista study shows mobile app ads will account for 66% of app revenue in 2024, generating $344.11 billion of the projected $522.73 billion total.

Q2 2024 Digital Market Index - Sensor Tower

Meanwhile, US digital ad spend climbed 15% year-over-year to $27.2 billion. Mobile Consumer Spend Growth Accelerated in Q2 – for Both Apps and Games. Diving ...

Mobile advertising: everything you need to know in 2024

And according to Verified Market Research., the in-app advertising market is projected to grow at a CAGR of 19.96% and is expected to hit USD ...

Sports mobile apps see 46% jump in ad spending in Q3 - Start.io

Analysts at Pixalate estimate advertisers spent $6.55 billion globally on mobile ads in Q3 2024 through the open programmatic ecosystem. Of that ...

How much money do ads in mobile games actually make? - Reddit

A lot of the smaller successful devs have a free and paid version of the app, the free version makes basically nothing but is filled with ads to ...

200+ Mobile Games Statistics: Market & Revenue Report [2024]

Mobile game revenue in 2023 was $90 billion – down -1.4% YoY. This mobile game statistic tells us that the mobile gaming market has experienced ...

2024 Game Advertising Trends You Can't Afford to Miss - iion

eMarketer shared that mobile in-game ad spend is expected to hit 177.4 billion USD by the end of the year (2024). The mobile gaming industry ...

Mobile Advertising 2024 - eMarketer

Key Stat: Apps will reach a dominant 81.9% share of mobile ad spending this year, but mobile web advertising also continues to add more dollars ...

AppGrowing Data Report: A Review of Mobile Game Advertising in ...

In H1 2024, the global mobile game advertising market continued to show signs of recovery. Over 6000 new mobile games launched advertising campaigns in the ...

Top In-game Advertising Networks (2024) - Business of Apps

In-game advertising networks find the right ad space for game developers who are looking to monetize their mobile apps. They can help widen your reach as ...

2024 Industry Trends and Winning Strategies for In-App Purchase ...

After analyzing two years' worth of robust internal data, we learned that by the end of 2022 and beginning of 2023, the gaming industry ...

Ad Monetization Benchmark Report 2024 - Ad Revenue Share by ...

Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and ...

Mobile Gaming Market Trends for 2024 and Beyond - Udonis Blog

Table of contents · Global Downturn in Download and Revenues · Puzzle Games Remained Strong · Casual Games Revenue Grew 8% · Hybrid Casual Games Are ...

Forecasting monetization trends on the rise in mobile gaming

Pair that with our finding from the 2024 Mobile Gaming Spender Report that 32% of mobile game in-app purchase (IAP) spenders plan to decrease ...

Ad Revenue in Mobile Games: Key Insights and Trends - YouTube

Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright ...

US In-Game Ad Revenues Forecast 2024 - eMarketer

Mobile Still Dominates as New Ad Formats Attract Brands ... After a few tumultuous years, in-game advertising will grow solidly through 2028. Game ...

The 2024 state of gaming app marketing [Report] - AppsFlyer

The past year appeared to be a period of modest, stable growth for mobile gaming. However, this calm exterior is misleading. Beneath the surface ...

Mobile Games Ads 2024: Monetization Strategies and User ...

Concurrently, in-app advertising (IAA) has become increasingly prevalent, with developers leveraging targeted ads, sponsored content and ...