Marketers unfazed as Google delays cookie deprecation for third time

Marketers unfazed as Google delays cookie deprecation for third time. A hand uses a key to unlock a crumbling cookie. ... Google has once again ...

Google Delays Cookie Deprecation for the Third Time - Adweek

Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome ...

Google has delayed cookie deprecation (again), but this doesn't change much for brands. As Julia Sebastian puts it: "The continued delay of ...

Marketers unfazed as Google delays cookie deprecation for third time

This delay should not be an excuse for the digital advertising industry to be complacent,” IAB Tech Lab's Anthony Katsur explains.

Google Delays Third-Party Cookie Deprecation…Again - Chicory

As Google continues the delay of third-party cookie deprecation, marketers are faced with an ongoing challenge of how to adjust their ...

Google Delays Third-Party Cookie Depreciation Again – More Time ...

It comes as no secret that marketing and advertising agencies rely heavily on Google's third-party cookies to measure their campaigns. Now ...

'Their plan has failed': Industry reacts to Google's cookie u-turn

Pete Wallace, General Manager UK, GumGum, said: “Google's decision to delay the deprecation of third-party cookies is shortsighted, especially ...

Google unfazed by advertiser criticism of third-party cookie plan

Google, which is working with U.K. regulators on its third-party cookie phaseout, doesn't plan further delays despite pushback from online ...

Google delays third-party cookie demise yet again - Digiday

“We welcome Google's announcement clarifying the timing of third-party cookie deprecation. This will allow time to assess the results of ...

Google Finally Scraps Its Cookie Deprecation Plans - Forrester

In Forrester's Marketing Survey, 2024, 61% of B2C marketers said that they do not believe Google will deprecate the third-party cookie. It's not ...

Advertisers Unfazed by Google's Latest Cookie Removal Delay

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024.

Cookie deprecation delay doesn't surprise marketers, but they're ...

While many marketers were breathing a little easier this week following Google's decision to once again delay third-party cookie deprecation ...

Cookies get another stay of execution — but have marketers already ...

Marketers shouldn't cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data ...

Google Delays Deprecation of Cookies until 2024 | Blog - OneTrust

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Chrome, the web browsing market leader, to 2024.