Mat release
What is a MAT Release? | The Brandpoint Blog
A MAT release, a type of branded content, is a consumer-facing article that is distributed to a network of print and online news publishers ...
The mat release is a short, feature story designed to appear like a newspaper article but contains persuasive communication in promotion of a product or idea.
What is the Difference Between a MAT Release and a Press Release?
With a MAT release, you're guaranteed to get placements on top publisher sites in the distribution company's network of publishers. The MAT ...
Mat Release Examples | Benefits of a Mat Release
Mat Releases deliver: · A call to action including a branded website drive · Quick and easy execution, typically a 5-day turnaround · Content formatted to ...
Mat Release FAQ. What exactly is a “Mat Release”? Mat releases are consumer-friendly feature news stories that are pre-packaged/pre-formatted (headline, photo, ...
Mat Releases are the New Black: Why It Should be in a PR Arsenal
The purpose of a mat release is to raise brand awareness and create an affinity with the consumer by offering them content of value not making a ...
Five ways to spin a MAT release into content marketing gold in 2023
Here are five ways to mine even more meaningful results from your MAT release using the latest PR and marketing tips and tricks.
Complete 9-Step Guide to MAT Release Success - Brandpoint
We turned to Brandpoint's experienced editors for answers, and developed these hands-on guidelines for MAT release success.
How Trade Associations can Leverage a MAT Release
A MAT Release is a combination of an advertisement and an editorial, or an advertorial. This allows trade associations to advocate for their industry without ...
What's the Difference Between a Mat Release and a Press Release?
A press release headline promotes a specific issue or item. In contrast, a mat release headline should have a broader focus. Boilerplate: A ...
Examples of mat release projects
See how companies have utilized mat releases for their PR efforts.
Mat Releases | Earned Media Coverage - Family Features
Family Features creates and delivers branded content to millions of consumers using digital, print and social media. · Digital Amplification (New) · LEARN MORE ...
Guaranteed Media Placement | Content Promotion Agency
Resources · When to Launch Your MAT Release to Reach Your Target Audience · When Should You Publish Branded Content During Election Season? · How Brands Can Build ...
Value of a MAT release - Skogrand PR
A MAT release is typically a 500 to 700-word ready-to-publish article geared toward a consumer audience.
Mat Releases | Earned Media Coverage - Family Features
What's Included? · Production of close-in recipe preparation video, shot by our Culinary.net team · Approximately 60-90 second video with full rights to client ...
Why Mat Release Over Press Release? - NewsUSA
Mat releases provide distinct advantages that often make them the preferred option for businesses and organizations. It aims to reach as many people as ...
10 Proven MAT Release Writing Tips - Brandpoint
We're sharing our top 10 proven tips for creating and distributing a successful MAT release. These tips are backed by feedback we collected in our 2018-2019 ...
The Ultimate Guide to Mastering The Modern MAT Release [eBook]
The MAT release is a tried and true branded content solution for the PR industry, first a print-only paid media tactic and now a critical digital media and ...
Brandpoint on LinkedIn: What is a MAT Release?
Reach the Right Audience with MAT Releases (Guaranteed Media Placements): Consumer-Facing Articles that Ensure Guaranteed Media Coverage.
Top Performing Mat Releases: What Works - StatePoint Media
Here are examples of two of our recent mat releases that performed particularly well, along with some insight into why they fared as well as they did.