Maximizing MarTech Value Through Change Management

Maximizing MarTech Value Through Change Management. This engaging course on change management in MarTech offers professionals the tools and insights needed to ...

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A new model for maximizing value from MarTech - KPMG International

A new holistic model for sourcing and managing MarTech can address the challenges of continuous technology change with the need for alignment with ...

Avoiding pitfalls and maximising long-term value for your MarTech ...

Once you have a clearer picture of your business vision, it is important to assess whether a new MarTech platform maps to your true business goals. Improving ...

ANA MarTech Foundations Certificate Program and Curriculum

Course 7: Maximizing MarTech Value Through Change Management. Master the art of change management within the evolving marketing technology ...

3 tips to maximize your martech stack's value

Move past the "do more with less" mentality in marketing. Focus on maximizing value from existing resources and technology investments.

How to leverage the 80/20 rule for martech efficiency and ROI

Navigating the challenges of the martech maze ... As a CMO wrestling with your martech stack, you're likely encountering several key issues:.

The Unspoken Truth About Martech Spending - Hakkoda

Conduct your audits with a bias for action. If a tool isn't being utilized, how will you eliminate the spend or lean into change management to ...

Holistic MarTech - Maximize the Value - Deerdata

To ensure that the strategy includes all areas that need to change for you to deliver on the business targets, there are four building blocks to ...

Change Management: The Proven Winner for MarTech ... - LeapPoint

For many companies, there are three general approaches to MarTech investments: try to crack a nut with a sledgehammer (overinvest), ...

Enabling Teams & Managing Change to Realize Maximum Value ...

With an established strategic framework for your martech usage, it's time to set objectives for its use. Always remember that these objectives need to be ...

Unlock the Value: Maximize the ROI of Your MarTech | Iterable

With all the data being collected, transformation of customer experiences, specialized tactics, and endless possibilities, the modern martech stack has ...

7 Key MarTech Strategies to Prevent Underutilization - Xerago

1. Keep the Goals Clear ... Clearly define what you want to achieve with your MarTech tools. Track progress using relevant metrics to make sure ...

7 ways to drive growth from your MarTech and teams | EY - US

Assess before acting · Simplify and consolidate · Be ready to standardize · Establish a market resource management (MRM) system.

Maximizing the value of your existing MarTech investments - Slalom

As you evaluate the performance and value of your existing technologies, start by reflecting on your objective. More than ever, success ...

A new model for maximizing value from marketing technology

“Successful martech selection and management must be anchored in business strategy with a clear value proposition,” says Jason Galloway, Chicago ...

Organizing to Maximize Returns from Martech Investments - Merkle

There's a lot to consider when implementing a new tool or platform or embarking on another major change. You can significantly increase your ...

Enabling Teams & Managing Change to Realize Maximum Value ...

With an established, strategic framework for your martech usage, it's time to set objectives for its use. Always remember that these objectives need to be ...

9 Tips for Getting a Better Return from your Martech Investment

A centralised approach to process and change management using an end-to-end marketing project management and approval workflow solution should be an integral ...

Boosting Efficiency and Performance with MarTech Solutions - Pyxl

Ongoing optimization further maximizes ROI by adjusting tools and workflows as needs change. Following this strategic framework of tying MarTech ...