Measuring the effectiveness of facility naming rights sponsorships

Most companies make assumptions about the costs and benefits that a facility naming rights agreement delivers to an organization. The most common assumption is ...

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Measuring the effectiveness of facility naming rights sponsorships

By David S. Martin, Brian L. Bourdeau and John Stephan; Abstract: The findings of this research broadens the theoretical knowledge of ...

Developing and Testing a Consumer Attributes Model to Measure ...

The findings reveal that there is little downside for a firm to enter into a facility naming rights as fans seem to separate the team from the sponsor, meaning ...

Measuring the effectiveness of facility naming rights sponsorships

Semantic Scholar extracted view of "Measuring the effectiveness of facility naming rights sponsorships" by D. Martin et al.

Measuring the effectiveness of facility naming rights sponsorships

Measuring the effectiveness of facility naming rights sponsorships ; Mentioned by. news: 1 ; Citations. dimensions_citation: 7 ; Readers on. mendeley: 67 ...

Marketing professor's research shows stadium naming rights have ...

Another thing we found that the customer's perception of the team's financial status has an impact on their attitudes toward the sponsor. The ...

The Effectiveness of Stadium Naming Rights - Elevent

Stadium naming rights are increasingly recognized as a highly coveted premium asset in the sponsorship space. The cost of new agreements for tier-one ...

The American experience with facility naming rights - ResearchGate

... Researchers have examined the impact of facility naming rights across several factors, including exposure of the brand, branding identity, and economic ...

assessing brand value and the benefits of stadium naming rights

annual costs of such naming rights as a brand-building vehicle. ... Industry commentators put the annual worldwide spend on sponsorship and naming rights at ...

The American experience with facility naming rights - CiteSeerX

needs to be measured for its effectiveness, a. Another factor impeding the ... both the corporate sponsor and the team. The impact of naming rights' partner.

Naming Rights Sponsorship - Deep Blue Repositories

The NFL brands biggest standout from the MLB and NBA brands was their performance in the Secondary Brand Personality-Main. League Personality ...

an event study analysis of stadium naming rights sponsorship ... - Gale

In fact, a poll by Performance Research shows that on average, 60% of the population in a given market could recall the corporate sponsor of the local stadium ( ...

"What's Really in the Package of a Naming Rights Deal?" Service ...

Then again it is not unthinkable that a naming rights sponsor ofprofessional sports stadiums influences the team's performance. ... sponsor's name on the facility ...

Evaluation - Bonham/Wills

NAMING RIGHTS ANALYSIS ... Whether you are a corporation looking to enhance your sponsorship portfolio or a facility looking to capture a valuable revenue stream, ...

corporate naming rights for collegiate athletic venues: an analysis of ...

Consumer attitudes toward naming-rights sponsorships in college athletics. ... Measuring the effectiveness of facility naming rights sponsorship. Journal ...

A path analysis re-examining the intercollegiate naming right ...

focused on facility naming rights sponsorships and both of ... Measuring the effectiveness of sponsorship of an elite intercollegiate football program.

"Naming-rights Sponsorship Outcomes and the Role of Fan ...

The purpose of this presentation is to propose two conceptual models to better explain the efficacy of naming-rights sponsorships in college ...

The impact of corporate stadium sponsorship - CSUSB ScholarWorks

naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their ...

Sponsor-and Team-Related Intentions of Salient Market Segments ...

Subconscious (un)attachment to a sponsor: An irrational effect of facility naming rights. ... Measuring effects of naming-rights sponsorships on college football ...