Media buyers say programmatic spend on Spotify is increasing

As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform.

Darrick Li on LinkedIn: Media buyers say programmatic spend on ...

Spotify is well on track to record its first profitable financial year according to Digiday's latest analysis. It's ad revenues continue to ...

Media buyers say programmatic spend on Spotify is increasing as ...

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP · How RELX quietly reinvented B2B. 6 minute read · 'AI ...

Media buyers say programmatic spend on Spotify is increasing as ...

As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform.

Tinuiti on X: "“The ability to access Spotify programmatically through ...

The ability to access Spotify programmatically ... Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP.

Digiday - As Spotify streams toward profitability, media... - Facebook

DIGIDAY.COM · Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP ·...

Spotify Experiences 12% Growth YoY in Video Advertising in the US ...

Now, video ads account for 20% of all digital ads for Spotify, according to Guideline, the single source of truth for advertising spend and ...

Media Buying Archives - Digiday

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP · Influencer spending increases in Q4 after election blackout as ...

Spotify expands its Programmatic Guaranteed offering with Audio ads

For advertisers, Programmatic Guaranteed means increased flexibility and inventory. And for Spotify, parity between reservations and programmatic buying has ...

Inside Spotify's ad tech rebrand to attract more advertisers

Spotify also recently reorganized its sales team to focus on programmatic advertising; it reduced the size of the team by 40 members as it ...

Programmatic Digital Audio And Video Ads - Spotify Advertising

Spotify's programmatic suite allows you to leverage the same digital marketing techniques that make automated buying so powerful, but on Spotify's premium ad ...

Podcasts: Play or Skip for Media Buyers? - ExchangeWire.com

Looking at ads specifically, Spotify found that 48% of Gen Zs and Millennials are more likely to be interested in ads or products when they are ...

Spotify rebrands ad platform to capture more advertising dollars

A recent partnership with Yahoo's demand-side platform (DSP) opens Spotify's ad inventory to programmatic buyers outside its self-serve system; ...

Spotify trims ad sales team as it focuses on smaller clients and ...

Spotify is responding to advertisers that increasingly are buying media through programmatic—automated channels—and it is looking to bring more ...

Spotify unlocks podcast inventory with Programmatic Guaranteed

Most recently, the team announced that thanks to the first-party data available on the Spotify platform, advertisers buying podcasts via Programmatic Guaranteed ...

Programmatic Advertising Trends, Stats, & News | ROI Revolution

19% of advertisers are increasing their programmatic spend due to better ROI and performance. ... 69% of programmatic buyers say that ...

Spotify Is Now Selling Your Information To Advertisers - Slashdot

... Spotify is calling it programmatic a ... Paying customers would be a much better information extraction source with higher likelyhood of buying ...

Economic uncertainty could boost interest in programmatic podcast ...

Programmatic advertising represents a small portion of podcast ad spend. It accounted for 2% of spend in 2021, per the IAB. By 2024, that share ...

What I learned from spending $5 million on music ads. - Reddit

Additional I also experimented with advertising directly in Spotify, and while the metrics are easy to track because they tell you exactly how ...

DoubleVerify Expands Invalid Traffic and Viewability Measurement ...

“It's no secret that people come to Spotify to listen, but users are increasingly spending more time watching video on the platform, as we've seen a 44% YoY ...