Millennials and Gen Z Report

The Deloitte Global 2024 Gen Z and Millennial Survey

The 13th edition of Deloitte's Gen Z and Millennial Survey connected with nearly 23000 respondents across 44 countries to track their experiences and ...

Where Millennials end and Generation Z begins

Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial, and anyone born from 1997 onward is part of a new generation.

Deloitte's 2024 Gen Z and Millennial Survey

Now in its 13th year, Deloitte's 2024 Gen Z and Millennial Survey connected with nearly 23000 respondents across 44 countries, examining the ...

What We Know About Gen Z So Far | Pew Research Center

Gen Z is more racially and ethnically diverse than previous generations ... Generation Z represents the leading edge of the country's changing ...

New ALA report: Gen Z & Millennials are visiting the library & prefer ...

Gen Z and Millennials are using public libraries, both in person and digitally, at higher rates compared to older generations, according to ...

How well do you know Gen Z and Millennials? - Kantar

Building relationships with each generation based on their respective attributes will better position brands to establish positive, ...

The cost of living is a top concern for Gen Z and millennials

Cost of living was cited as the top concern in the Deloitte survey, with 35% of Gen Zs and 42% of millennials saying it was their biggest ...

What is Gen Z? - McKinsey & Company

Gen Z is currently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen ...

A-Gen-Z Report - Oliver Wyman Forum

Millennials and Gen Z Report: 2021 Trends and COVID-19 Shifts

The study finds that younger adult generations have further shifted their preference away from in-store shopping.

How Gen Z and Millennials get information on essential topics

Further, to help news organizations attract and sustain Gen Z and Millennial news consumers, this report provides a detailed profile of those ...

A Report on Gen Z Spending Power - NIQ

This generational cohort currently makes up 25 percent of the global population. Indeed, this generation is even larger than Millennials and will likely be the ...

What to know about Gen Z | Stanford Report

Gen Z are not 'coddled.' They are highly collaborative, self-reliant and pragmatic, according to new Stanford-affiliated research.

Generation Z in 2024 | GWI report

Go beyond demographics to unmask the real lives of Gen Z consumers, with trends and insights to engage this key audience in 2024.

Gen Z Consumers Are Using Credit More, and Differently, than Their ...

Millennial generation is defined as those born between 1980 and 1994. 2. The study featured an analysis of TransUnion credit bureau data along with interviews ...

'True Gen': Generation Z and its implications for companies

Our study based on the survey reveals four core Gen Z behaviors, all anchored in one element: this generation's search for truth. Gen Zers value ...

State of Gen Z Annual Study | The Center for Generational Kinetics

The State of Gen Z 2023 research report delves deep into understanding the perspectives of Generation Z, covering their expectations from today's leaders.

Millennials vs Gen Z: Key Differences - Adecco

A Millennial is anyone born between 1980 and 1995. In the US, there are roughly 80 million Millennials. A member of Gen Z is anyone born between 1996 and the ...

Gen Z Consumer Research - Mintel Reports

As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial ...

Marketing to Gen Z: Characteristics, Demographics, & Stats for ...

Born between 1997 and 2012, Gen Z represents about 20% of the US population as of 2023, per the US Census Bureau. In 2021, Bloomberg cited data ...