Naming rights focus

Naming rights agreements: how does it work and what are ... - Lexpert

In North America, over 90% of sports teams in the top five professional leagues have signed a naming rights agreement: a very popular ...

The Effectiveness of Stadium Naming Rights - Elevent

Given that the impact of stadium naming rights is predominantly local, brands should focus their valuation efforts on the impressions generated within the ...

What makes a perfect naming rights partnership? Ten factors to ...

Stadium and venue naming rights continues to be one of the most dynamic segments of the sponsorship business. Like everything, it suffered a setback during ...

How do non-consumer facing (B2B focused) companies benefit from ...

This is a very common way to look at the naming rights of golf tournaments. You sponsor the event because your prospects will come to the ...

Why Major Brands Should Consider Naming Rights for Stadiums ...

Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, ...

Naming rights: a two-way synergy | Managing Intellectual Property

As many stadiums or arenas now host multi-sport competitions and often serve as a stage for concerts, venue-naming rights can present an ...

Naming Rights Equal Brand Impact for Credit Union - Ironistic

Securing the naming rights to stadiums, arenas, and concert venues has become a popular and effective strategy for companies looking to boost ...

AFP Webinar: Why Naming Rights Work

AFP Webinar: Why Naming Rights Work ... Naming rights is an opportunity to champion your mission through a marketing platform for a company/family ...

How to Win Big with Sponsorship Naming Rights

Naming rights are like a long-term advertisement. You sell a sponsor the right to their name being put on a building, often a sports arena.

Whose Name Is It Anyway? Four Best Practices for Negotiating ...

A naming rights agreement should describe in detail how the name will be publicly displayed or utilized. For physical displays, such as the way ...

The Changing Landscape Of Stadium Naming Rights Deals - Forbes

The next wave of naming rights deals will come with a heavy focus on contract language and always a touch of curiousity about the longevity of ...

Why Stadium Naming Rights are a Brand's Winning Ticket for ...

Stadium naming rights are more than a sign on a building; they shape communities and can be huge revenue drivers for the sponsored brands.

"What's Really in the Package of a Naming Rights Deal?" Service ...

Munich, Germany, who focuses his practice on trademark, copyright, real estate, and corporate law. He would like to thank Professor Renner at the Chicago ...

Why Naming Rights Deals in College Athletics are Complicated ...

In that article, there were a number of people in the industry who believed that once a major program sold naming-rights to a notable/historic venue, others ...

Look before you leap into naming rights agreements - Fross Zelnick

In a culture so focused on professional sports, perhaps no marketing opportunity is as entic- ing for corporate brand owners than one that allows a brand owner ...

INSIGHT: Sports Sponsorship, Naming Rights—Takeaways for ...

Accordingly, naming rights and sponsorship transactions, and the attendant value proposition, have increasingly become more about community ...

Venue Management & Naming Rights - Sports Industry

This is a textbook for students in sport facility and event management courses and includes discussion of naming rights and privatization, and scheduling.

Naming Rights - Human Kinetics

Naming rights are somewhat controversial. A city or municipality may pay the bulk of the construction expense, and citizens should be recognized for their ...

Understanding the prominence of stadium naming rights deals in ...

In 2022, there were 91 naming rights deals announced on the GlobalData sponsorship database, 42 of which (46.15% of all deals) were located in ...

Naming Rights Go Beyond the Brand—And Business Is Booming

This new focus of naming rights deals opens up the possibility for even broader partnership opportunities and benefits that will enhance the ...