New research reveals that our choices may be making us more ...

“Just thinking about making choices makes people more independent and more concerned about their self-interests,” she explained. “It makes people more ...

Our Choices May Be Making Us More Individualistic

Summary: Salient choice alone can have a powerful range of psychological effects, including the personal empowerment of an individual.

Like fingerprints, our decisions make us more unique individuals

The choices we make may occasionally cause stress, one recent study suggests our decisions help us become more unique and independent.

Study: Many choices seems promising until you actually have to ...

BUFFALO, N.Y. – People faced with more options than they can effectively consider want to make a good decision, but feel they're unable to ...

The Paradox of Choice - The Decision Lab

The paradox of choice suggests that an abundance of options actually requires more effort to choose and can leave us feeling unsatisfied with our choice.

Neural signatures commonly observed when humans make choices ...

Past neuroscience research has identified patterns in neural activity typically observed when humans are engaged in value-based decision-making.

People can make better choices when it benefits others - ScienceDaily

People are better at learning and decision-making when trying to avoid harm to others, according to new research published in JNeurosci.

A neuroscientist who studies decision-making reveals the most ...

The second premise is that humans falsely believe they are in full control of their happiness by making those choices. So long as we make the ...

People who choose change more satisfied with decision: study

Making decisions, especially big life decisions like switching jobs or moving, can be stressful. And if you agonize over decisions, it can ...

Most Americans rely on their own research to make big decisions ...

Some 15% also say they rely on their own research “a little” as they make major decisions. The 96% of those in the survey who said they rely on ...

The time it takes a person to decide can predict their preference

Researchers have found that people can infer hidden social preferences by observing how fast others make social decisions. The study shows ...

Is Having Too Many Choices (Versus Too Few) Really the Greater ...

Choice overload pervades decision-making research as well, where, given the focus on overload versus deprivation, one might assume that having ...

New Research Shows People Can Substantially Improve Their ...

The results show that observing someone else make decisions can improve our own decision-making. Carey sat down with Insights@Questrom to ...

Our brains reveal our choices before we're even aware of them: study

A new UNSW study suggests we have less control over our personal choices than we think, and that unconscious brain activity determines our choices well before ...

The salience of choice fuels independence: Implications for self ...

Choosing what to eat and which shampoo to buy may seem like trivial acts, yet the current research finds that the salience of choice alone can ...

Deciding for others is more fun than doing it for ourselves, research ...

Making decisions can be tiring, but choosing a course of action for others is less draining and more enjoyable than when we do it for ourselves.

Why our choices don't always define us - UF Warrington News

The new research suggests that self-control shapes how we define choice and how much we see our choices as reflecting our true preferences.

Free will: Can neuroscience reveal if your choices are yours to make?

That seems to tally with psychological research demonstrating that we can easily be mistaken about our decision-making processes. When people ...

5 Most Surprising Findings About How People Make Decisions

The researchers concluded that taking too much time to make a choice influences our decision confidence negatively. Additional time is only ...

Why 'good enough' can be better for your decisions and mental health

Decades' worth of psychological research suggests the opposite. In fact, people who make “good enough” decisions, instead of “perfect” ones, are often happier.