Opinion articles and the importance of positioning

Writing opinion articles for publication in the press can be an excellent strategy to position yourself and your organization as an expert ...

What Brand Positioning Is And Why It's Important For Your Business

That is why a good positioning can make or break your brand. A creative, innovative strategy combined with strong execution will leave customers ...

Why Positioning Is More Important Than Ever | Entrepreneur

By having a clear positioning strategy, marketing messaging gains more impact through relevance, resonance, and most importantly, recognition.

Why Your Brand Positioning Matters - Forbes

Without positioning, you're like a traveler without a road map. You've got big dreams to see the world, but without clear direction, you'll ...

101 on Positioning and Its Importance - Trustmary

Why position, if our product is just the best? ... Without positioning, the question is just about which company produces the best product or ...

The 9 Best Articles on Positioning - Practica

Positioning is a way to answer to core questions about your business: who your customer is, what your product is and does, and how it's differentiated.

Positioning is Best Viewed as a Request, Not a Verb

I loved the examples given and how much thought and detail went into the article. I see how Professor Greenberg came to this conclusion, but I ...

The Importance of Positioning for Life Science Companies

Positioning should guide all marketing activities. Its definition is private, while its expression is public. This private nature tends to obscure its role, so ...

Competitive Positioning: What It Is and Why It's Important

Competitive positioning is the most effective type of positioning strategy in marketing. That's because it takes the competitive environment, and the spaces ...

The Importance Of Brand Positioning In Making Your Business ...

Brand positioning is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.

Becoming the Gold Standard: The Importance of a Brand Positioning ...

But by establishing your brand positioning in the digital marketing sphere, you can help your audience break through all the other “noise” ...

Positioning – a literature review | Emerald Insight

Therefore, positioning is an important source of competitive advantage (Cronshaw et al., 1990; Gwin and Gwin, 2003; Sengupta, 2005). In today's ...

What is positioning? | Market, product & brand guide

Brand positioning plays an important role in helping you stand out from other companies offering similar products. When done well, it also ...

The Importance of a Positioning Statement for Your Businesses

A positioning statement is simply a short description of how your product or service meets the needs of your prospects better than anyone ...

Why You Need a Positioning Statement - MarketingProfs

One of the most important aspects of the positioning statement exercise is that all affected managers see and hear each other's ideas. It is only though this ...

The strategic importance of brand positioning in the place brand ...

(2000) perceives the notion of brand positioning in a similar way; in his opinion positioning is the place ... Further in this article, the authors will focus on ...

Market orientation, positioning strategy and brand performance

Positioning strategies mediate the relationship between market orientation and brand performance. Abstract. As the importance of B2B branding increases, ...

4 Positioning strategies to grow and market your brand - Attest

A positioning strategy defines how a brand distinguishes itself in the market and in consumers' minds, focusing on unique value, competitive differentiation, ...

(PDF) 23 Years of Research on Market Positioning: A Future ...

On a practical level, market positioning is critical to achieving competitive advantage, and thus the success of new ventures and ...

A Simple Definition Of Brand Positioning | The Branding Journal

Why is brand positioning important? ... By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, consumer-based ...