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Origin of Nike's Just Do It Slogan Explained


The history of Nike's Just Do It slogan - Creative review

In Doug Pray's 2009 documentary about advertising, Art & Copy, he confesses that the idea for the line was sparked by the last words of convicted murderer Gary ...

Just Do It - Wikipedia

Just Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting.

Just Do It: How the iconic Nike tagline built a career for the late Dan ...

The origin of the tagline comes from surprisingly macabre inspiration, something that admirers say was just part of his out-of-the-box thinking.

The Murderer Behind Nike's Most Successful Ad Campaign

He adapted the phrase for Nike's new campaign, ultimately settling on the slogan, “Just Do It.” The concise and direct nature of the phrase ...

'Just Do It': The surprising and morbid origin story of Nike's slogan

“It wasn't about a company telling you what to do,” Dolan said of “Just Do It.” “It was a company telling you that you know what the right thing ...

True Meaning Behind Nike's “Just Do It” Slogan - Medium

Nike's iconic slogan, “Just Do It,” is more than a catchy tagline — it's a mantra for overcoming obstacles and taking actions.

Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its ...

Surprisingly, he attributed the slogan's origin to murderer Gary Gilmore, who famously exclaimed, “Let's do it!” before facing the firing squad. This ...

Nike's "Just Do It" Campaign - LinkedIn

The campaign's tagline, "Just Do It," was inspired by the last words of Gary Gilmore, a convicted murderer who was executed in 1977. When asked ...

Is the Nike slogan “Just do it” the last words a man said before ...

What you didn't know, however, is that Nike's “Just Do It” phrase actually originates from a rather sinister moment in time in which there was a ...

The Surprising Origin of Nike's “Just Do It” Slogan - Reader's Digest

He pitched the phrase “Just Do It” to the company. Executives weren't convinced it would be the golden ticket, but they trusted his gut and used ...

HISTORY's Moment in Media: The Rise of Nike's "Just Do It" Tagline

"Just Do It." It's one of the most iconic and effective advertising taglines of all time -- in 1999, Ad Age ranked it as the No. 2 ad slogan ...

The history of 'Just Do It' - Nike's longest-running campaign - Embryo

Given the global phenomenon that this campaign was to become, it's hard to imagine that the tagline was no more than a rushed addition to a TV ...

Nike's last words: the rise and fall of “Just Do It” - Hapana

Nike decided to throw their lot in behind a slogan from a murderer on death row, with a small change: “Let's” to “Just”. And it became the most famous tagline ...

Why does Nike use the slogan 'Just Do It'? What do they hope it will ...

The phrase was meant to inspire people to take action and to motivate them to go beyond their limits. It is a call to action that resonates with ...

Nike Slogan - Meaning, Origin, Facts And Marketing Impact

The Nike slogan “Yesterday you said tomorrow. JUST DO IT'', brought positive changes in the entrepreneurial world, because of its understanding ...

Ad Executive Dan Wieden Came Up With Nike's 'Just Do It' Tagline

Wieden recalled thinking, “I like the 'do it' part of it.” Nike representatives didn't respond to requests for comment. A Wieden+Kennedy ...

The meaning of Nike's 'Just Do It' slogan - YouTube

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How Nike's 'Just Do It' Campaign Became A Global Phenomenon

The ads focused on the idea of pushing oneself to achieve greatness, no matter what obstacles might stand in the way. They were bold, inspiring, ...

Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore

A little-known fact about the endlessly-repeated tagline is that it was inspired by the final words on death row of a double-murderer: Gary ...

History of advertising: No 118: Nike's 'Just do it' tagline - Campaign

Wieden was worried that the campaign's initial half-dozen ads highlighting various subjects and different sports had no unifying message. He ...