PRODUCT LINE EXTENSION definition
Product Line Extension: Definition, Benefits and Types | Indeed.com
Product Line Extension: Definition, Benefits and Types ... In marketing and production, line extensions involve expanding an existing product line ...
Product line extension - Wikipedia
A product line extension is the use of an established product brand name for a new item in the same product category.
Line extensions refers to the process of expanding an existing product line. This is when a company with an established brand introduces ...
Understand Product Line Extension With Examples - Strikingly
Product line extension refers to the strategy employed by businesses to introduce new variations or versions of their existing products. It ...
Product Line Extension | Definition, Benefits & Examples - Study.com
Lesson Summary. Line extension is when a slightly different product is created from an existing product line. The new product could be a different shape, color, ...
Line Extension vs. Brand Extension - Small Business - Chron.com
Line extension refers to the expansion of an existing product line. For instance, a soft drink manufacturer might introduce a "Diet" or "Cherry" variety to its ...
The Logic of Product-Line Extensions - Harvard Business Review
Energizing a Brand. A line extension can be a way to make a brand more relevant, interesting, and visible. In doing so, it can create a basis for ...
The Go-to-Market Dictionary: Product Line Extension - Ignition
Product line extension refers to the process of adding new products or variants to an existing product line in order to broaden the range of offerings and ...
Elevate Your Business: Embracing Product Line Extension - Mailchimp
Introducing product line extensions is an effective business strategy entailing additional products or new variations of an existing product line.
PRODUCT LINE EXTENSION definition - Cambridge Dictionary
PRODUCT LINE EXTENSION meaning: 1. the addition of a product or service with different features, sizes, prices, etc., to an…. Learn more.
Product Line Extension - Monash Business School
adding depth to an existing product line by introducing new products in the same product category; product line extensions give customers greater choice and ...
Clearing the Confusion Between Line Extension and Brand Extension
Brand extensions are among the most popular strategies for introducing a new product, used by companies with well‐established strong brands in the market. Brand ...
What is Product Line Extension? Examples, Pros and Cons
The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new ...
Line Extension - (Principles of Marketing) - Fiveable
Definition. A line extension is a new product introduced by a company that falls under an existing brand name. It is a strategy used to leverage the equity ...
Product line extension (LEP) - Foodpairing
A product strategy that uses an established brand to introduce a new item into the same product line.
Product line extensions and competitive market interactions
Line extensions, (i.e., the introduction of a new product that is a variant of the firm's existing product in a given category), are a critical component of a ...
Product Lines Defined and How They Help a Business Grow
A product line is a group of related products all marketed under a single brand name that is sold by the same company.
Video: Product Line Extension | Definition, Benefits & Examples
Explore product line extensions. Learn the definition of line extension and find how it differs from brand extension. See examples of product line...
What Is Product Extension in Marketing? - Small Business - Chron.com
Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy ...
Line Extension vs. Brand Extension: How To Grow Your Brand.
Brand extension is when a company takes its existing or new brand to enter a new category. A brand extension is an opportunity for broader brand recognition ...