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Phil Schraeder on Ad Age


Phil Schraeder on Ad Age

Phil Schraeder is a seasoned media industry executive and recognized thought leader in digital advertising and programmatic technologies.

Inside advertising's identity-based targeting crisis - Ad Age

For Phil Schraeder, CEO of GumGum, the shift from identity to tech-enabled contextual targeting isn't just about efficiency and accuracy ...

Why contextual targeting is the future of digital advertising - Ad Age

As Chief Executive Officer, Schraeder is responsible for GumGum's success in revolutionizing the digital media and sports marketing industries.

Dentsu brings keyword buying to connected TV to improve brand ...

Ad Age Media Summit. Hear from industry leaders ... Phil Schraeder, CEO of contextual digital advertising platform GumGum, in a statement.

Contextual advertising leads the way in a post-cookie reality - Ad Age

As Chief Executive Officer, Schraeder is responsible for GumGum's success in revolutionizing the digital media and sports marketing industries.

Phil Schraeder on LGBTQ+ marketing | GumGum posted on the topic

Our CEO Phil Schraeder brings his insights to #WhartonBusinessDaily to discuss the evolving landscape of #multiculturalmarketing as it ...

Viewability is No Guarantee of Being Seen | Ad Age

Phil Schraeder is a seasoned media industry executive and recognized thought leader in digital advertising and programmatic technologies. As ...

GumGum - Ad Age

By Phil Schraeder · Why contextual targeting is the future of digital advertising.

Phil Schraeder - CEO @ GumGum - Crunchbase Person Profile

Phil Schraeder serves as the Chief Executive Officer at GumGum ... Ad Age — Why contextual targeting is the future of digital advertising. News ...

NDA at POSSIBLE: Phil Schraeder of GumGum talks about the 'rise ...

NDA at POSSIBLE: Phil Schraeder of GumGum talks about the 'rise of the mindset era · Andy Oakes · Advertising.

Reel by GumGum (@gumgum) · October 3, 2024 - Instagram

... age, demo, or any other identity data you've been labeled as ... Hi all, my name is Phil Schraeder, GumGum's CEO. We decided I would ...

Opinion: Consumer relationships hold the keys to a ... - Ad Age

... advertising · Phil Schraeder · Why customer data platforms will play a role in a post-third-party cookie world · George P. Slefo · Google Chrome killed the ...

Leadership at GumGum | Meet our Executive Team and Board of ...

Meet the team; Phil Schraeder, Chief Executive Officer. Ken Weiner, Chief Technical Officer. Patrick Gildea, Chief Financial Officer.

Women's World Cup showed how safety guardrails cost brands ...

... Ad Age Staff - 2 days 1 hour ago. Login. Search: Opinion. Women's ... Phil Schraeder is a seasoned media industry executive and recognized ...

Phil Schraeder, CEO at GumGum - Minority Report Podcast

In episode 138 Kerel and Erik sit down with Phil Schraeder, the CEO at GumGum, a company that empowers advertisers to deliver creative advertising campaigns ...

Phil Schraeder on LinkedIn: Hey all - ever since we launched The ...

Phil Schraeder's Post ... Incredible launch! Understanding not just who but what drives engagement is huge for brands. I'd love to hear more about ...

MMA Summit 2022: Advertising Insights from GumGum CEO Phil ...

GumGum CEO Phil Schraeder hosted an insightful panel discussion at the MMA CEO CMO Summit 2022. His talk focused on the importance of ...

4A's | Join Phil Schraeder, CEO, GumGum, Jonathon Troughton ...

2 likes, 0 comments - 4as_presents on November 17, 2022: "Join Phil Schraeder, CEO, GumGum, Jonathon Troughton, CEO, Frameplay, ...

Monday Morning Stir - Adweek

-AdAge released its “Women to Watch 2015” list. –Phil Schraeder, CFO/COO at GumGum, explains “Why LGBT Equality Is Good for Business, Too.”.

Pride Month is about authenticity, not 'rainbow washing' | MarTech

Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost ...