Podcasts Have Entered a New Era and So Will Your Advertising ...

Audience is diversifying. More than ever, podcasts offer reach that transcends age, race and gender, allowing brands to connect with more consumers more ...

Matt Olivar on LinkedIn: Podcasts Have Entered a New Era and So ...

"Podcasts Have Entered a New Era and So Will Your Advertising Results" What a great read by #siriusxm 's very own Liz Lacey.

Pod Digital Media on LinkedIn: Podcasts Have Entered a New Era ...

The new who, what, and why of podcast ads! Hot off the heels of the IAB Podcast Upfront, it has to be said: Podcast advertising has entered a ...

Audio Wins Over Every Major Channel Out There - Adweek

The scoreboard doesn't lie. The research, facts and data are there to demonstrate that audio should be a mainstay in your marketing plan. And, to prove it to ...

Podcasts: A New Era of Influence - Vox Media

To learn more about the unrivaled influence of podcasters and how to leverage podcasts and podcast ads to drive purchase decisions, see our ...

r/podcasts on Reddit: Has anyone else noticed a major increase in ...

I noticed this too. I was told it could have something to do with the platform...? If the podcast itself doesn't put ads in, then the platform ...

Marketing Trends & Insights: May 2024 | redpepper

Comedy and sports are the top two podcasts genres bringing in the largest share of ad revenue. ... Podcasts Have Entered a New Era and So Will Your Advertising ...

Navigating the New Wave of Podcast Advertising - Modern Stoa

In the early days of digital advertising, the landscape was dominated by simple banner ads. Fast forward to today, and digital ad spend has ...

Study reveals that podcasters are now more influential than ...

Beyond driving purchases, podcast ads are highly effective in introducing new products or services to listeners (77%). Although podcasts present ...

Media Trends in 2025: Programmatic Advertising Enters a New Era

As we move forward, advertisers will need to balance innovation with responsibility. Data-driven insights will fuel smarter campaigns, while ...

Podcasters explore diverse revenue streams in a bid for growth

Podcast advertising revenues have grown over 115% from 2020 to 2022. And ad revenues grew 26% year-over-year to $1.8 billion. So, it's no ...

A New Era for Podcast Advertising - Spotify Newsroom

It's no secret that podcasts have played a pivotal role in the rise in audio consumption. Their intimate nature makes them an ideal medium for ...

A new era for podcast advertising | The Drum

The ads needed to feel genuine, and podcasts, with their ability to reach highly engaged consumers in a personal space, created the perfect ...

Are podcast guests paying up to $50,000 to be interviewed ... - Quora

... the new era of “pay for play” podcasting? ... So when you come on my show, you. Continue ... I love her so much and we have the same name LOL.

As podcasting soars, advertising follows - Digital Content Next

Although the pandemic changed many of our media consumption habits, one thing has become increasingly clear: podcasts are not going ...

Jackie Pimentel on Career Growth and Meta's Ad Evolution - Impact

Navigating the new era ... I think, you know, on the creator, on the creator side, so many new things. ... So I have full faith that AI will have ...

Podcast Statistics & Industry Trends 2024: Listens, Gear, & More

Therefore, below, you should find the latest numbers, according to the podcast industry. So, let's get into it. Here are the questions we'll ...

A Year On From the Death of Podcasting… | by Nick Hilton - Medium

In an ideal world, we would all just run advertising on our podcasts. It is, after all, the way that vast swathes of the media has long been ...

We're Entering the Era of Big Podcasting - Vulture

According to Edison Research, which has tracked podcast listening going back to 2006, listenership kept growing slightly through the latter half ...

The Rise of the Podcast - Pinkston

Consequently, large companies are buying up the most popular podcasts and beginning to implement advertising options across the network. These changes will ...