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What Are Email Preheaders and How To Use Them

A preheader (otherwise known as a “Johnson Box”) is the short summary text that follows the subject line when viewing an email from the inbox.

4 Email Preheader Best Practices - Mailchimp

An email preheader is the brief text that you see after the sender information and the subject line when you're looking at an email in your inbox.

What is an Email Preheader? (+ How it Boosts Open Rates)

Email preheader text is a small line of text that appears after the subject line in an email inbox. Email preheaders give a short summary of the contents of an ...

Preheader Text: How to Use the Email Subject Line's Secret Weapon

Email preheader text (abbreviated as PHT) is the line of copy that appears in your inbox right after the subject line.

Email Preheader Text and Subject Line Previews | Pipedrive

In this guide, we'll highlight how a well-written email preheader can boost your open rates, and we'll provide examples to help you write your own.

Email Preheader Magic: 7 Examples to Enhance Open Rates

Subject lines have email preheaders. The email preheader is the first line of text that appears next to the subject line in your recipient's inbox. On mobile ...

The Ultimate Guide to Email Preview Text - Litmus

If the preheader text only works as a support to your subject line, then don't show it in your email. You could also add in hidden preheader ...

What is an Email Preheader? (8 Best Practices & Examples)

Email preheader is the line of text visible after the email subject line in the inbox. The text appears different depending on one's email clients and devices.

What is an email preheader? - Campaign Monitor

Email preheader is the summary text that follows a subject line when the email is viewed in an inbox. In many cases, it's used to provide a short summary of ...

The email preheader: what it is and 10 best practices - Omnisend

A preheader is that muted text, shaded gray, that appears immediately after the subject line. It helps to enhance open rates.

What is email preheader text in an email blast?

An email preheader can be used to tease the email's content in the inbox before the user opens the full message. The email preheader is automatically generated ...

Preview Text Hack You May Want to Use in Every Email - Litmus

Insert hidden preheader text here. . . < div style = "display: none ...

Why PreHeader Text Is the Most Neglected Part of An Email

Preheader text is extremely important in the inbox. The yellow areas in the screenshot above take up more space than the subject lines.

Set custom preheader/preview text - Customer.io Docs

CSS pre-processing · AMP for email · Adding a view in browser link · Resources for ... Copied to clipboard! Contents. How to specify your preview text; Preview ...

: The Preformatted Text element - HTML - MDN Web Docs

The HTML element represents preformatted text which is to be presented exactly as written in the HTML file. The text is typically rendered ...

HTML Email Preheader Text

When you take a look at your email inbox you'll see two sections of text apart from the name of the sender, the title of the email message and the preheader ...

Using an email preheader to enhance a subject line

By including preheader text in your email header, you can use the opportunity to further entice your contacts into opening your email.

How can I view email Pre-Headers in the New Outlook?

If the above methods do not display the pre-header text, it could be due to how the New Outlook handles email rendering and display settings.

Email Preheaders: Tips to Increasing Your Open Rates - AWeber Blog

an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line ...

Email Pre-Headers for Better Open Rates and Engagement

An email pre-header is the short summary text that follows the subject line when an email is viewed in the inbox. It's like a sneak peek into ...