Product bundling and advertising strategy for a duopoly supply chain

The retailer thinks that consumers prefer bundled products more as they treat them as discount products. Therefore, among these three power ...

The paper studies product bundling in a duopoly supply chain network under the influence of different power-balance structures, bundling decisions and ...

Product bundling and advertising strategy for a duopoly supply ...

However, total supply chain profit under manufacturer bundling strongly dominates under retailer bundling in Retailer Stackelberg and Vertical Nash, and remains ...

Bundling decisions in a two-product duopoly – Lead or follow?

We study bundling and pricing strategies of two competing firms, each offering two products. · The leader decides bundling strategy before the ...

Bundling Decisions in a Two-Product Duopoly - Lead or Follow ...

Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective · S. JenaAbhijeet Ghadge. Business, Economics. Annals of ...

Online retailer bundling strategy in a dual-channel supply chain

The online retailer can sell the product separately or, if the contract allows, package it as a bundle and decide the price of the bundle. A Stackelberg game ...

Warranty and Bundling Strategies for Pricing Decisions in a Duopoly

strategy. ... strategy in a competitive dual-channel retailing system. ... price competition in a retail–e-tail channel supply chain. ... heterogeneous customers.

Bundling strategies for complementary products in a horizontal ...

Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective · S. JenaAbhijeet Ghadge. Business, Economics. Ann. Oper. Res ...

Full article: 'Closed-loop supply chain models with bundling strategy'

The results also show that under lower refurbished product's market size, a pure bundling strategy would be helpful to increase the profit of the manufacturer ...

Manufacturer's optimal distribution strategy in the platform supply ...

Chen et al. (2019, 2020) study how product interrelatedness affects firms' choice of bundling strategies. They find that the manufacturer ...

Bundle pricing strategies for two complementary products with ...

The competition has been studied in two-echelon supply chain system and all produced products are sold by the retailer with individual product prices or with ...

Warranty and Bundling Strategies for Pricing Decisions in a Duopoly

In a duopolistic supply chain network, Jena and Ghadge [27] examined bundling deci- sions and advertising efforts under various power struc-.

Product bundling and advertising strategy for a duopoly supply ...

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Bundling strategies for complementary products in a horizontal ...

Pricing decisions in a multiechelon supply chain under a bundling strategy · Product bundling and advertising strategy for a duopoly supply chain: a power- ...

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Statistics for Product bundling and advertising strategy for a duopoly supply chain: A power-balance perspective. Total visits. views. Product bundling and ...

Strategic Bundling of Products and Prices: A New Synthesis for ...

... bundling strategies dominate unbundling and pure product bundling strategies ... Product bundling and advertising strategy for a duopoly supply chain: ... Go ...

The bundling sales pricing strategy of the closed-loop supply chain ...

In summary, retailers use bundling as an effective marketing tool to increase consumer demand at discounted prices (Chen et al., 2019).

Impact of bundling on the omnichannel supply chain under price ...

Purpose Many e-commerce firms suffer from high returns because of inaccurate and incomplete product information. Omnichannel and bundling ...

Competitive Bundling and Offer Design in a Symmetric Bertrand ...

... advertising), supply chain intermediaries (Girju et al. ... Stremersch S, Tellis GJ (2002) Strategic bundling of products and prices: A new ...

Pricing and bundling strategies for complementary products in a ...

For doing so, it considers a green closed-loop supply chain that combines two manufacturers and a typical retailer to deal with complementary ...