Professor's research shows stadium naming rights have little risk for ...

Auburn professors' research shows stadium naming rights have little ...

A new study has found that there is little downside for large organizations to enter into long-term naming rights agreements with sports arenas ...

A new study has found that there is little downside for large organizations to enter into long-term naming rights agreements with sports arenas and stadiums ...

Measuring the effectiveness of facility naming rights sponsorships

The researchers identify the implications for both the sponsoring organization and the sports team of entering into a facility naming rights agreement. The ...

Brand Awareness - latest research news and features - Phys.org

Marketing professor's research shows stadium naming rights have little risk for sponsors. Jul 24, 2020. Pull up to the bumper. Jul 8, 2020. Is honey as sweet by ...

Marketing professor's research shows stadium naming rights have ...

Marketing professor's research shows stadium naming rights have little risk for sponsors. July 24, 2020 · admin. It's a case where the investment greatly ...

Corporate Sponsorships of Stadiums and Other Institutions Don't ...

For example, the mere mention of a corporate stadium, broadcast over TV or radio airwaves, would bring instant name recognition. And the ...

"What's Really in the Package of a Naming Rights Deal?" Service ...

In 2002, sports stadium and arena construction projects reached a total cost volume of $7.8 billion.' This included fifty-eight new facility projects and ...

Corporate Naming Rights in College Sports

Attendance: There is a “positive correlation between stadium attendance and the price paid for naming rights,” in which a well-established team ...

The Impact of Team Outcomes, Brand Connection, and Game ...

... research available on stadium naming- rights sponsorships is underwhelming. ... D., is an associate professor and the director of research and distance learning.

A Billion Dollar Industry: Are Naming Rights Worth the Money?

These results demonstrate three of the highest-grossing leagues for sports sponsorships, yet they each demonstrate that over half of fans report ...

Sports, Jobs, & Taxes: Are New Stadiums Worth the Cost?

The economic rationale for cities' willingness to subsidize sports facilities is revealed in the campaign slogan for a new stadium for the San Francisco 49ers: ...

Consumer attitudes toward naming-rights sponsorships in college ...

their favorite team's home stadium. 5. Since none of the football programs in the sample for this study had naming-rights agreements ...

To land PawSox deal, Worcester found a leading critic of publicly ...

Non-construction jobs created by sports stadiums are often part-time and low-wage, and sports teams can create bidding wars for subsidies ...

Where Should Colleges and Sports Teams Draw the Line in Selling ...

In recent years, where stadium naming rights could be sold, universities and professional sports teams have sold them — to airlines and banks ...

Naming rights: What universities gain and lose when they name ...

“The money is so great when it comes to naming rights that I don't think you're going to see any arenas or stadiums built and named after ...

Why Naming Rights Deals in College Athletics are Complicated ...

In a 2016 study of college facility naming-rights valuation, it was concluded that until 2014, football stadiums brought in lower prices than arenas. This was ...

Sports stadiums don't spur economic growth, Stanford expert says

“Cities have very little bargaining power with an NFL team. As long as there are cities without NFL teams that are willing to subsidize a ...

How do companies justify paying millions of dollars per year ... - Quora

It's the marketing and advertising divisions that justify paying millions of dollars per year for professional sports Stadium naming rights?

Hands-On Event Exposes Students to Outdoor Recreation ...

MOA Fest, offered at locations around the country by Minority Outdoor Alliance, a partner of the Theodore Roosevelt Conservation Partnership ...

Professor Brian Cox: How To Find Your Place In The Universe

This is a conversation about science, philosophy, the meaning of life, and the unfathomable size of the universe. Professor Brian Cox is a ...