Public Relations and Generative AI

Public Relations and Generative AI: A New Era - The Worldcom Group

AI can quickly draft statements, monitor public sentiment in real-time, and suggest appropriate responses based on data-driven insights.

What Generative AI Means For The Future Of PR - Forbes

LLMs present massive opportunities for innovation in PR, especially in areas like measurement and competitive and sentiment analysis.

How PR is moving from experimenting to implementing ... - PR Week

However, 66% of PR executives expect generative AI to have a moderate to significant impact on communications, according to Gartner's 2023 ...

Top 5 Ways Communications Teams Are Using Generative AI

Generative AI is emerging as a game-changing technology to automate certain communications tasks and boost productivity. For marketing, PR, ...

Guidelines on Generative AI Tools - PR Council

The responsible use of AI in public relations will enhance our ability to serve our clients and advance the public interest. However, the responsible use of AI ...

The Power and Purpose of AI in Media Relations - PRSA

PR professionals can harness the power of generative AI by diligently monitoring and validating the output. This can also minimize potential issues or ...

AI In PR: Why We Should Be Both Optimistic And Cautious - Forbes

It seems that everywhere you turn, there's another breaking story about a new application for generative AI, the technology behind tools like ...

A D-AI-alogue: What The Leading Edge of AI In PR Looks Like

For all the obsession with generative AI, we are seeing the greatest impact coming from cognitive AI, or specifically our ability to train ...

What To Know About Generative AI For Public Relations - Hoyt Org

This article will provide you with everything you need to know about generative AI prompts, so you can make the most of this technology.

Practical Tips for Leveraging Generative AI in Public Relations

PR is rooted in human relationships. It should go without saying that AI cannot build rapport with journalists or influencers, nor can it ...

Navigating the New Frontier of AI In Public Relations - LinkedIn

At the time, it seemed unlikely that that world would ever happen, but here we are. With all of the generative AI tools at our fingertips and ...

The Obsession with Generative AI is Part of a Broader PR Problem

Marketers and PR pros often become obsessed with tactics to the detriment of strategy. Generative AI is just another tool, ...

The Future of the PR Industry In an AI World - Spin Sucks

Explore the future of PR in a world where AI will do creative things almost more efficiently than humans. It's time to evaluate what our ...

AI in Public Relations: the Benefits and Risks of Change - Prowly

This is where it all begins. Generative AI tools can help stimulate human creativity. For example, you can use artificial intelligence to ...

The Rise of Generative AI and What It Means for the ... - Cision

Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already ...

New IPR research examines how comms leaders are approaching ...

Generative AI represents a wide-reaching strategy for businesses worldwide, but new PR industry research reveals a shift in approach among ...

Generative AI inches along in public relations [PR Tech Sum 58]

Generative AI has been more or less mainstream for about two years. So, what's been the impact on PR and corporate communications?

AI-Powered Tools: What Do Public Relations Pros Need to Know?

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis.

AI in Public Relations: Benefits & Examples - Cision

AI for public relations can streamline and automate media outreach and relationship management by helping you identify and connect with the right people. AI ...

Generative AI in Organizations: Insights and Strategies from ...

In, “Generative AI in Organizations: Insights and Strategies from Communication Leaders,” the Institute for Public Relations (IPR) conducted ...