RBC begins Olympic campaign

It was developed by Dentsu One. The campaign will run on CBC, Radio-Canada, Google, YouTube, Meta, TikTok, Snapchat and various RBC properties.

Paris 2024 Olympic Campaign - 'Kelsey, Lauriane, Sarah & Jackie'

RBC Training Ground - an idea to not only fund, but find Olympic athletes - helped athletes Kelsey Mitchell, Lauriane Genest, Sarah Orban ...

RBC's ideas to shine in the Olympic spotlight as Canada's longest ...

Through a national marketing campaign, the bank will highlight the impact RBC Training Ground has had on the development of several Team Canada ...

RBC will hit the 'Training Ground' hard in Paris - Campaign Canada

Created by Dentsu, the bank's Olympic campaign will once again showcase the nine-year-old RBC Training Ground program, which helps identify and ...

RBC Olympic Sponsorship

RBC Training Ground not only funds athletes with Olympic potential... it finds them. The program travels the country every year in search of athletes with raw ...

RBC - Paris 2024 Olympic Campaign - 'Krissy' - YouTube

RBC Training Ground - an idea to not only fund, but find Olympic athletes - helped former hockey player, Krissy Scurfield, find life in a ...

Why RBC spotlighted Training Ground grads in Olympics campaign

RBC recently released creative for its campaigns in partnership with the Canadian Olympic Committee, timed to this summer's Paris Games. The ...

RBC debuts Olympic campaign - Toronto - Adnews

RBC is providing support to 25 Canadian Olympic athletes, including eight former participants in the Training Ground program. According to the ...

RBC Training Ground | Welcome

RBC Training Ground started as a mission to get one athlete to the Olympic Games. It's since grown to change the lives of so many more.

RBC Training Ground launches new season as Team Canada ...

In its search for Canada's next Olympic talent, RBC is calling on ... "What started out in 2016 as an idea to discover the next ...

RBC on Instagram: "An idea that helped turn Krissy Scurfield's ...

An idea that helped turn Krissy Scurfield's (@krissyyolo ) Olympic dreams into reality. · This year, RBC was honoured to help enable The Royal ...

RBC highlights the athletes it helped become Olympians

RBC is using its marketing campaign for the Beijing Olympics to spotlight its Training Ground program and the five Olympians competing in ...

How RBC Training Ground helped Team Canada discover Paris ...

The program helped identify several of Team Canada's stars heading to Paris, including Kelsey Mitchell (track cycling, 2020 Olympic champion) and Avalon ...

OLYMPICS | Campaign | THE WORK

RBC Royal Bank won the rights to be the national presenting partner of the 2010 Vancouver Games Olympic Torch Relay. ... October 2009, torch relay begins – ...

RBC Olympians - Team Canada - Canadian Olympic Committee

The RBC Olympians Program, which began in 2002, is a national initiative that provides elite athletes with an opportunity to gain valuable career experience ...

Volleyball Canada has joined RBC Training Ground to find Olympic ...

RBC Training Ground is a nation-wide talent identification program dedicated to finding and funding Canada's future Olympians. Volleyball Canada is one of ...

Sponsor RBC helping to expand program designed to discover new ...

In the never-ending struggle to activate Olympic sponsorships between Games, Royal Bank of Canada has created a program that keeps the brand ...

Ideas Happen Here: RBC launches new Brand Platform ahead of ...

RBC's Tokyo 2020 marketing campaign will include unique ads which feature RBC Training Ground as well as RBC products and offerings including ...

RBC launches program for Canadian Olympic and Paralympic athletes

RBC today announced it is seeking carded national team athletes or retired Olympians and Paralympians for its RBC Olympians Program, which provides athletes ...

DENING 2022 - Canada's Olympic Network

The RTG program began in 2016 with Tokyo 2020 & Beijing ... RBC Spotlight on CBC Olympics: Beijing 2022 over delivered on all campaign KPIs and objectives.