Reasons to Maintain Your Marketing in a Downturn

Why You Shouldn't Stop Marketing In An Economic Downturn - Forbes

Economies will shift and circumstances will change, but cutting off the marketing hand that feeds your brand is going to make your recovery even ...

How to Market in a Downturn - Harvard Business Review

In past downturns, consumer goods companies that were able to increase share of voice by maintaining or increasing their advertising spending captured market ...

5 reasons you should keep your marketing going through a recession

These cuts are often short-sighted and can hurt businesses long-term. Here are 5 reasons to keep your digital marketing going through a recession.

3 Reasons to Maintain Marketing Spend in a Downturn (and Why)

1. We've been here before. Often (and recently). · 2. Increase market share by capitalizing on reduced costs. · 3. Consider your long-term brand + company health ...

Why you should keep marketing during an economic downturn

A Looming Gloom. Following the last few years of pandemic-fuelled uncertainty, a global recession is a bleak prospect for everyone.

10 reasons you should continue investing in your brand during a ...

Brands that invest during a recession recover faster. To take a short-term approach to marketing budgets is like chopping off the terminal bud of a plant, doing ...

5 Reasons Recession Marketing Is Essential For Builders

According to an analysis by McGraw Hill, firms who increased or maintained their advertising during economic recessions grew sales 275% on average in the ...

5 Reasons Why Marketing in a Recession Can Save Your Business

During a recession, many businesses feel pressure to step back from the market to keep their business afloat. However, cutting back on ...

Why Growing Your Marketing Efforts During an Economic Downturn ...

2. Positioning for Recovery: Economic downturns don't last forever. By maintaining strong marketing efforts, you position your business for a ...

7 Best Reasons You Should Market During a Recession - LinkedIn

For instance, during the last recession, one of our retail clients decided to maintain their advertising budget while their competitors were ...

Marketing in a Recession - Your Strategic Action Plan

Why is Marketing During a Recession Important? ... Continuing to invest in marketing during a recession helps you maintain a strong brand that ...

Surviving A Recession With A Strong Marketing Strategy - Forbes

Think critically, not reactively. Audit, reflect and make every decision informed. In times of economic uncertainty, it pays to keep on keeping ...

Why Marketing in a Recession is a Smart Business Move

Make the Case for Maintaining Your Marketing Budget ... If you're seeing economic indicators of a recession or industry-wide lull, prepare to justify your ...

Why You Should Keep Advertising During a Recession - Oneupweb

With ad spend down, most product categories have less “noise.” Fewer competing narratives, product launches and campaigns can make your ...

Why You (Especially) Need Marketing in an Economic Downturn

Strategic marketing in an economic downturn enables you to maintain constant engagement with your target audience, putting you in the best ...

5 Reasons to Continue Marketing in an Economic Downturn

While brands may see short-term savings from slashing their marketing budgets, it can result in long-term losses. Without marketing, the brand isn't being ...

Why Maintaining Your Marketing is Crucial During an Economic ...

Economic uncertainty often means clients are more cautious about who they choose to work with. Consistent marketing during a downturn helps to reinforce your ...

6 Ways Marketing Drives Growth in a Recession | Forge and Smith

Why Does Marketing Matter in a Downturn? ... When people are thinking harder about how they spend their money (or if they even should), you have ...

Marketing During a Recession: Why it Matters & Strategy Tips

As a result, companies must adopt new or alter existing marketing strategies and campaigns to meet the needs of their customers. Cutting Costs ...

With a Recession Looming, Brands Must Keep Advertising

Maintains brand awareness: Recessions can lead to a decrease in consumer spending, but advertising during these times helps maintain brand ...