Smart TV|Set Owners Doing More Streaming

Inscape notes that for marketers, this means 54% of smart TV viewers, who make up 65% of smart-TV viewing time, are not reachable by traditional ...

Attest, a consumer research firm released a report last month that said that the percentage of people streaming television for more than three ...

The report shows that smart TVs are becoming more prevalent in US households: even as the total number of TV sets per TV household has slipped ...

Inscape's latest Market Trends Report found the continued adoption of streaming video on Smart TV's as viewers are watching less content ...

The dual increase in ownership and usage for viewing is a clear signal smart TVs are gaining traction, and gradually replacing separate ...

Additionally, 62% of TV households watch streaming video at least weekly on a smart TV, up from 60% last year and 47% in 2021. For its part, ...

Consumers are streaming more content than ever on smart TVs, and most smart TV owners are only streaming content, according to a new report from ...

Naturally, with smart TV ownership soaring, the percentage of Americans streaming video weekly is also seeing an uptick, Hub data shows. For ...

According to the outfit's latest report, Evolution of the TV Set, 64% of all US TV homes report using a smart TV to stream video, compared with ...

Hub round that 77% of smart TV owners use their set for more than just watching TV or movies, which is up from 63% in 2020. Among these ...

The smart TV has become the main streaming hub for many viewers, and that status is likely to solidify as cord-cutting continues to diminish ...

According to the report, the holiday season saw Smart TV ownership increasing to nearly 8 in 10 households in Q1 of 2024.

Consumers who own and use smart TVs watch more ... streaming media player owners watch more content from SVOD and AVOD video services.

PORTSMOUTH, N.H.—The holiday season was good for many of America's living rooms, with smart TV ownership increasing in Q1 2024 to nearly 8 ...

Three in 4 smart TV owners (77 percent) say they use their set for more than just watching TV or movies (up from 6 in 10 [63 percent] in 2020.) ...

Although Smart TVs are assimilating the features of the streaming box, the majority of users continue to use boxes such as Apple TV, ...

Hub Entertainment Research surveyed respondents aged 16 to 74. It found that a lot of people also used a device like the Amazon Fire TV Stick 4K ...

Smart TVs have their own streaming infrastructure and software, including preloaded apps and channels (usually the most popular apps like ...

It turns out, Smart TV owners are willing to spend more on streaming than other consumers. New data from independent research and strategy ...

62 per cent of TV households are now streaming weekly on smart TVs, up significantly from 47 per cent in 2021. While separate streaming media ...