Some ad tech vendors are pulling back from Google's Privacy ...

Google's alternatives to third-party cookies are now murkier than a London fog. It's no wonder some ad tech vendors are dialing down investments.

David Kohl on LinkedIn: Some ad tech vendors are pulling back ...

I'm really not trying to bash Google for a valiant attempt at fixing a serious privacy and 1P data protection problem. Sandbox has a lot of potential, but its ...

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty ; Overheard at Prebid Summit: Addressability problem 'really ...

Digiday on LinkedIn: Some ad tech vendors are pulling back from ...

Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google's alternatives to #thirdpartycookies are now murkier than a ...

Google never cared about privacy - The Current

Among the thousands of Google internal documents made public during the U.S. v. Google ad tech antitrust case, there's a bit of back and ...

Digital Content Next on X: "Some ad tech vendors are pulling back ...

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty https://t.co/0lV3MBhzz8.

Some ad tech vendors are pulling back from Google's Privacy ...

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty ... Amid delays, regulatory backlash, and even its most ...

Rolls back decision to kill third-party cookies - Simple Analytics

Google's motives are obvious: the company is an ad tech monopolist (which is why, incidentally, the US DOJ is attempting to break up its ad ...

Google Privacy Sandbox Shift Hits Small AdTech Firms Hard

Small ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox.

What the ad industry is saying about Google's pivot on cookies

Anthony Katsur, CEO, IAB Tech Lab: “These changes give Chrome more time to work with the advertising ecosystem to develop a better Privacy ...

Scott Cameron on X: "Some ad tech vendors are pulling back from ...

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty https://t.co/5ZpvL8Wcox.

Ad execs sound the alarm over Google's risky Privacy Sandbox terms

Add contractual landmines to marketers' growing gripes with Google's third-party cookie alternatives. Turns out, if its tech stumbles and a ...

Assessing the impact of Google's Privacy Sandbox

If Google removes cookies and IP addresses from Chrome, they remove the two passive methods for advertisers to identify users across the web ...

Ad tech reacts to Google ending cookie deprecation - Axios

Ad tech executives and investors expect near-term confusion, but a future not reliant on internet-tracking cookies after Google announced it ...

Google's Privacy Sandbox adoption costs burden small ad-tech ...

Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the ...

After Google Said it Will No Longer Deprecate the Cookies, Adtech ...

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ...

Some ad tech vendors are pulling back from Google's Privacy ...

Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty. Digiday sent this email to their subscribers on July 19, 2024. This is ...

Google unfazed by advertiser criticism of third-party cookie plan

The Interactive Advertising Bureau (IAB) earlier this month released a report slamming Google's Privacy Sandbox, a set of APIs under development ...

Google abandons third-party cookie depreciation plans - Cassie

This news isn't entirely surprising. Recent reports suggested that ad tech vendors were pulling back from Google's Privacy Sandbox amid ...

Google Finally Pulls the Trigger on Third-Party Tracking Cookies

“The removal of 1% of third-party cookie tracking has the potential to significantly impact advertisers and the overarching digital ad ecosystem ...