Sponsor|and Team|Related Intentions of Salient Market Segments ...

Sponsor-and Team-Related Intentions of Salient Market Segments ...

Keywords: sport sponsorship; sport marketing; consumer behavior; college sports; target marketing. 1. Eddy and Cork: Sponsor-and Team-Related Intentions of ...

"Sponsor-and Team-Related Intentions of Salient Market Segments ...

Eddy, Terry and Cork, B. Colin (2016) "Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario," Journal of ...

‪Terry Eddy‬ - ‪Google Scholar‬

Sponsor-and team-related intentions of salient market segments in a naming-rights sponsorship scenario. T Eddy, BC Cork. Journal of Issues in Intercollegiate ...

‪Colin Cork‬ - ‪Google Scholar‬

Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario. T Eddy, BC Cork. Journal of Issues in Intercollegiate ...

Sport sponsorship, team support and purchase intentions

Results revealed that the key pathway to purchase intention is associated with fan passion and a perception of sponsor integrity. This implies that the best ...

Guidelines for sponsorship signaling within socially complex markets

Initially, sponsors establish the signal content and primary target audiences through selecting sponsee partners with whom they have authentic fit (Guideline 1) ...

Sponsorship as an Internal Marketing Tool - FSU Digital Repository

Sponsors functionally related to the sport are perceived to be the best fit for the property (Musante et al., 1999). Speed and Thompson (2000) determined that.

Rivalries and sponsor affiliation: Examining the effects of social ...

“Rival Salience and Sport Team Identification.” Sport Marketing Quarterly 19: 97 – 106. Madrigal, R. 2000. “The Influence of Social Alliances with Sports Teams ...

Sport event-sponsor fit and its effects on sponsor purchase intentions

Participants in a sponsored event usually have a higher connection to it as opposed to just spectators (Papadimitriou et al., 2016) , which will lead to higher ...

Brand Positioning Through Celebrity Endorsement - A Review ...

Companies are making use of celebrity endorsers widely for market communication and huge investments to align their brands and themselves with endorsers ( ...

THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT

It was found that sponsor awareness depends on one's attitudinal loyalty for a team and on his purchase intentions toward the products/services ...

Achieving Marketing Objectives through Social Sponsorships

The authors adopt a more traditional branding perspective and show that the fit between a firm's specific associations and a sponsored cause can reinforce or ...

THE EFFECT OF ATHLETE ENDORSEMENTS ON BRAND EQUITY

Brand and Team-Related Intentions. Sport Marketing Quarterly, 17(3), 154–162. https://www.proquest.com/docview/228108150/abstract ...

SPORTS SPONSORSHIP AND THE IMPACT ON A BRAND´S ...

intentions to succeed in the market. ... All the other brands, increasingly, take this motto has an incentive to penetrate their market segments and be more ...

Team identification, motives, and behaviour: a comparative analysis ...

International Journal of Sports Marketing & Sponsorship ... The influence of social alliances with sports teams on intentions to purchase corporate sponsors' ...

A Market Segmentation Approach to Sport Fans' Social Media Usage

programming related to their favorite team instead of their fantasy team. ... purchase intention with team-branded merchandise and tickets. The current ...

The Impact of Athletic Endorsements on Consumers Purchase ...

market segmentation research (Solomon & Rabolt, 2004). Market segmentation research is important because it helps retailers identify their target markets ...

Examination of Women's Sports Fans' Attitudes and Consumption ...

consumption intentions; 2) identify salient product attributes of women's sports related to fans' ... Moreover, various market segments within the women's sport ...

Linking sports sponsorship with purchase intentions Team ...

Purpose – It is common for companies to sponsor sports teams. The aim of this.

Divestiture: Definition, Examples, and Reasons to Divest

A divestiture is the disposal of a business unit through sale, exchange, closure, or bankruptcy.