Starbucks CEO Brian Niccol phases out discounts and promotions

Starbucks' newly installed chief executive is putting his stamp on the company by cutting back on discounts and promotions.

They won't lower prices until the lines get shorter. Every time I pull up to a Starbucks the line is wrapped around the parking lot. People are accepting the ...

Starbucks is scaling back discounts and promotions | CNN Business

The move is part of new CEO Brian Niccol's strategy to reposition Starbucks as a premium brand while also reducing the strain on employees ...

Starbucks is backing off its short-lived discounting strategy

One of the first changes Brian Niccol is making in his new tenure as CEO of Starbucks is to back away from the coffee chain's short-lived discounting strategy.

Starbucks is cutting back on its discounts and promotional offers ...

The change is part of ...

Starbucks shifts away from promos to premium: Why the new CEO is ...

The company's new CEO is cutting back on promotional offers in hopes of repositioning Starbucks back to a premium brand while also reducing strain on employees.

Starbucks new CEO Brian Niccol to cut back on discounts and coffee ...

Starbucks' new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price ...

Starbucks new CEO Brian Niccol to cut back on discounts and coffee ...

Starbucks' new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their ...

Starbucks is reportedly pulling back on discounts - Fortune

Niccol has vowed to bring Starbucks back to its former glory, a challenging assignment, as the company has run through four CEOs in the last two ...

Starbucks scales back discounts under new CEO - Mint

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain.

Starbucks is scaling back discounts and promotions - ABC7

The move is part of new CEO Brian Niccol's strategy to reposition Starbucks as a premium brand while also reducing the strain on employees ...

Starbucks needs to cool it on coffee innovations, analyst says - Quartz

... phases out promotions and discounts. Suggested Reading. Donald Trump ... For it's new CEO, Brian Niccol, that's a tall order. Promotions ...

Starbucks scaling back discounts, promotions under new CEO Brian ...

Instead, new CEO Brian Niccol plans to focus more on selling premium coffee while reducing strain on employees, who get flooded with work when ...

Mark Wilson on LinkedIn: Starbucks CEO, Brian Niccol, promises a ...

The future of Starbucks looks a lot like its past When Brian Niccol took over as Chairman and CEO of Starbucks, I was skeptical.

Can CEO Brian Niccol reach 'peak Starbucks' following Schultz's path?

The newly created position signals Niccol's focus on reviving the Starbucks brand across the globe amid flagging sales and a decreased stock ...

Don't expect as many Starbucks deals this year under its new CEO

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's upscale, ...

Starbucks customers may soon notice a big change when ordering ...

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He also said Starbucks ...

Starbucks CEO goes 'undercover' | LinkedIn

Niccol is also reacting to emailed suggestions from customers, which led to his decision to bring back condiment bars next year. The changes ...

Starbucks announces service change to help people get their coffee ...

Brian Niccol, Starbucks' newly-appointed CEO, also recently confirmed that the company would be getting back to its roots and restoring some old ...

View: New Starbucks CEO Brian Niccol could finally tame Howard ...

Starbucks named Brian Niccol as its new CEO and chairman, known for his successful turnaround at Chipotle. Despite his departure from the ...