Strategic Orientation of the Firm and New Product Performance

Strategic Orientation of the Firm and New Product Performance - jstor

be de-emphasized in highly uncertain markets. Strategic Orientation of the Firm and. New Product Performance. The marketing strategy literature presents ...

The role of the organization's strategic orientation on new product development is central to the performance of a firm. The recent development of measures of ...

strategic orientation of the firm and new product performance

Three major strategic orientations can be identified from the list of factors which determine the success or failure of new products: the firm's consumer ...

Gatignon, H. and Xuereb, J. (1997) Strategic Orientation of the Firm ...

Gatignon, H. and Xuereb, J. (1997) Strategic Orientation of the Firm and New Product Performance. Journal of Marketing Research, 34, 77-90.

Strategic orientation and new product development performance

2. Theoretical framework. Strategic orientation is “the strategic directions implemented by a firm to create the proper behaviors for the continuous superior ...

[PDF] Strategic Orientation of the Firm and New Product Performance

The authors seek to understand which of three different strategic orientations of the firm (customer, competitive, and technological) is ...

Strategic orientation and new product performance - AOM Journals

Adopting Hakala's suggestion and the view of the complementary approach, this study incorporates four dimensions of strategic orientation and proposes a ...

Strategic orientation and new product development performance

While strategic orientation can represent an important antecedent to new product development (NPD) performance, research suggests that ...

Strategic orientation of the firm and new product performance

Strategic orientation of the firm and new product performance ... TL;DR: In this paper, the authors seek to understand which of three different strategic ...

Strategic orientation and new product development performance

While strategic orientation can represent an important antecedent to new product development (NPD) performance, research suggests that adopting a strategic ...

Strategic orientation and new product development performance

The implementation of market orientation or entrepreneurial orientation requires managers in charge of new product development to have sufficient networking ...

Strategic Orientation of the Firm and New Product Performance

Strategic Orientation of the Firm and New Product Performance. H. Gatignon, J. Xuereb. 1997, Journal of Marketing Research. S2 logo Semantic ...

Strategic orientation of the firm new product performance - ProQuest

A firm wishing to develop an innovation superior to the competition must have a strong technological orientation. 2. A competitive orientation in high-growth ...

Strategic orientation and new product performance: The roles of ...

This study aims to fill the marketing literature gap by addressing how technological capability moderates the strategic orientation-new product performance ...

the patterns of association between strategic orientations ... - CLADEA

between strategic orientations, innovation and firm performance that represent firms ... Strategic orientation of the firm and new product performance. Journal of ...

The determinants of a firm's strategic orientation and its implication ...

Offensive strategic orientation is market-oriented and relies on innovation and new product development. On the other hand, a defensive strategic orientation ...

Strategic orientation, business model innovation and corporate ...

And it can drive the sprouting of new products, services and technologies. Also, it helps to bring a new paradigm for the organization to obtain success (Eccles ...

Strategic Orientation, Digital Capabilities, and New Product ... - MDPI

Strategic orientation represents an important antecedent condition for new product development (NPD) performance, which can help firms ...

The Effect of Strategic Orientation on Organizational Performance

Technology orientation is defined as a firm's inclination to introduce or use new technologies, products, or innovations. It suggests that customer value and ...

Strategy orientation, product innovativeness, and new product ...

Therefore, we infer that strategic orientation in the form of market and technology orientation can positively contribute to the performance of ...