Streaming gaining ground as primary content source for Smart TVs

According to the “Inscape Q1 2024 TV Market Trends” report, 58% of smart TVs only accessed streaming content in the first quarter of 2024, while ...

Viewers Continue To Watch More Streaming Content On Smart TVs ...

This percentage has been trending downward; in first quarter of 2022, 46% of smart TV viewers accessed content from both sources. The remaining ...

Nearly Two Thirds of TV Homes Stream Video on Smart TVs

The dual increase in ownership and usage for viewing is a clear signal smart TVs are gaining traction, and gradually replacing separate ...

Beyond big data: The audience watching over the air | Nielsen

There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that ...

Streaming Powers Primetime Gains in Upfront Despite Linear ...

The television industry's shift to streaming could be seen in the upfront advertising market, where gains in streaming were enough to more ...

Report: More Smart TVs Are Solely Streaming - TVREV

Slowly but steadily, streaming is becoming the primary source of smart TV viewing time, presenting an uphill battle for traditional inputs ...

The Illusion of Consumer Choice: On Buying a Smart TV - Medium

Big Tech is always trying to rope us into their ecosystems. A data-hungry few now control the TV market, as streaming hardware has been ...

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

The streaming television industry has been accused of operating a massive data-driven surveillance apparatus that is transforming TVs into sophisticated ...

Survey: Streaming Is First Content Destination for 73% of Viewers

Default Source: 73% of adults turn to streaming services before cable (15%) and broadcast (6%). · Device Decisions: When choosing how to watch TV ...

Smart TV Report: TVs are Growing More Complex, Central to ...

65% of respondents start watching from the home screen of a media player or a smart TV. There are four main starting points for viewers: TV home ...

Streaming TV gaining ground, but growing pains exist

The rise of internet-based streaming television options continued to eat into the dominance of traditional pay TV companies in 2017.

Smart TVs: Streaming's Ultimate Catalyst - Comscore, Inc.

As consumers stream more OTT content than ever before, it's important to understand which devices are serving as the key drivers within the category.

3 Predictions for TV in the Next 10 Years - Investopedia

The influx of streaming services is shaking up the entertainment and cable industry, bringing consumers a greater variety of entertainment, including on-demand ...

Smart TVs losing ground to streaming boxes - FlatpanelsHD

Video streaming consumption is moving from PCs to mobile devices and from Smart TVs to streaming boxes such as Apple TV and PlayStation, ...

Streaming services: Amplifying Syndicated Content for Mass ...

Unlike cable TV or movie theaters, where choices are limited to a curated selection, streaming platforms offer an extensive library that caters ...

The Pros and Cons of Smart TVs: What Should You Really Look for ...

PRO: Stream Content Easier ... The most significant advantage of a smart TV is the endless hours of entertainment, courtesy of all those streaming ...

Smart TVs: Today's center of video aggregation and opportunity

As smart TVs become the default platform through which consumers access video content, the number of standalone streaming devices will ...

Smart TVs: Everything You Need to Know - Tom's Guide

A smart TV makes it easy to stream movies and shows, and newer models offer voice control and smart home integration.

Netflix Gaining Ground on Live TV as Viewer's First Choice for ...

Market Charts just released a new stunning report that shows that live TV is still the first choice for viewers to watch their shows.

Smart TV or Streaming Media Player: Which is Best?

Smart TVs come ready to accept media from a variety of sources, from streaming media subscriptions like Amazon Prime Video, Netflix and Hulu, to content ...