Taylor Swift effect could help boost Super Bowl viewership to new ...

A “Taylor Swift Effect" could potentially bump the numbers for the Super Bowl "from 115 million to 130 million -- 'or something ridiculous like that.'"

Will the "Swift Effect" raise Super Bowl ratings to new heights?

“Taylor Swift: The Eras Tour,” which competed against eventual winner “Barbie” in the cinematic and box office achievement category. This ...

Super Bowl (Taylor's Version) Can Expect A Boost In Viewership ...

Continuing a trend of increased viewership for the NFL, a recent poll shows that Taylor Swift could help juice the numbers further for Super ...

Taylor Swift at Super Bowl: Could She Boost Already-Massive ...

Rick Porter, who covers TV and ratings for THR, expects that strategy to continue for the big game. “They'll probably try to keep walking that ...

Here's a Look at How Taylor Swift Affected Super Bowl Viewership

While an overtime game was obviously a huge reason for the ratings increase, there was also the Taylor Swift factor. With so many non-football ...

The Taylor Swift effect is impacting how people will watch the Super ...

PHILADELPHIA (CBS) -- There's no question Taylor Swift is impacting NFL viewership – the data backs it. Ahead of the Super Bowl, ...

Taylor Swift effect contributes to record women's Super Bowl ratings

While Swift was only shown on the telecast for a total of 54 seconds, her presence bolstered the audience for what was already the ...

Tracking Taylor Swift's Earned Media Value to the NFL Over Super ...

So not only did Taylor Swift help the NFL receive close to ten times the exposure over Super Bowl sunday a brand receives during a 30-second ...

Taylor Swift helps propel Super Bowl ratings to highest ever

The first viewership figures are now coming out, and Taylor Swift's effect on the game had colossal ripples on attracting new eyeballs to the ...

One Year Later, Taylor Swift Effect Stretches Far Beyond NFL

Taylor Swift has sped up a self-reinforcing cycle: More women are watching sports, so sports are doing more to welcome those new spectators.

Taylor Swift effect hits the Super Bowl as FIVE MILLION more female ...

More female viewers than ever watched the Super Bowl on Sunday with nearly 59 million tuning in for the championship game, and it could be ...

How has the Taylor Swift effect boosted American football?

Taylor Swift's attendance at her first Kansas City Chiefs game on September 24 spawned an unexpected viewership surge among her fans.

Seton Hall Sports Poll on Super Bowl, Taylor Swift, Featured in ...

Continuing a trend of increased viewership for the NFL, a recent poll by Seton Hall shows that Taylor Swift could help juice the numbers further ...

Super Bowl: 20% of Viewers Rooted for Chiefs Because of Taylor Swift

A survey of 2024 Super Bowl viewers found 20% were rooting for the Kansas City Chiefs because of Travis Kelce's relationship with Taylor ...

Taylor Swift's impact on the Super Bowl | UDaily

Can even a cultural phenomenon like Swift make an economic impact on a pageant like the Super Bowl, just by showing up and sitting in a club- ...

Taylor Swift Effect had a massive impact on Super Bowl ratings

A Love Story: How Taylor Swift brought a new audience to the Super Bowl ; Women, age 35-64. 7% ; All adult viewers. 7% ; All viewers, age 2 or ...

Taylor Swift watching Travis Kelce at Super Bowl 58 was worth ...

It gained $9.6 million in free publicity, or earned media, throughout Super Bowl Sunday because of Taylor Swift effect, according to an exclusive analysis from ...

Taylor Swift Effect Kicks in for Super Bowl as Female Demos Soar

If the much ballyhooed “Taylor Swift effect” was largely overstated during the regular season, the Nielsen data for Super Bowl LVIII would seem ...

Don't Blame Us, The Taylor Swift Effect Isn't (Yet) Real

Publications breathlessly predicted the legions of Taylor fans would boost NFL viewership even higher, and change the makeup of the audience.

Super Bowl ratings reveal 'Taylor Effect' aids biggest ever audience

Well, Taylor Swift has a lot to do with it, with levels of excitement building for some time over Swift's attendance at the game. Travis Kelce ...