Technology Connects Wineries And Consumers Through Virtual ...

Technology provides the location, but beyond that, it's very people-centered with winemakers and other professionals taking up one end of the ...

AI & Winery Marketing: Harnessing Technology for a Competitive Edge

In direct-to-consumer (D2C) marketing, staying ahead of the curve is essential. For wineries, like everybody else, this means embracing the ...

Digital Trends Applied to the Wine Sector | The Brandsmen

As consumers become more tech-savvy and the global market becomes more competitive, embracing digital technology is no longer an option but a ...

How Wine Brands Can Successfully Utilize Virtual Tastings to Drive ...

Photo courtesy of Frank Family Vineyards. The virtual tasting model, which wineries embraced en masse to connect with consumers while their ...

How Emerging Technologies Are Transforming The Winery ...

communities with users from around the world. Augmented and Virtual Reality can also be harnessed in direct-to-consumer marketing efforts, especially for ...

Virtual Wine Tastings Become Key Consumer Engagement Tool

... connected with their brands via virtual tastings, though some are using it to reach new consumers. Here's how they're doing it.

Are AR and VR Crucial for Wine Brands' Growth?

In this interview, Stanley Edwards shares how innovative technologies are redefining wine consumption, from virtual tastings and vineyard tours ...

How Does Our Technology Enable Wine Businesses To Sell Online?

Through development, wine companies can reach unused markets in geographic districts and construct enduring connections with shoppers. Tekki ...

The Digital Mindset Wineries Need to Embrace

... on customer acquisition or customer attention the way typical online products do. ... technologies to communicate and connect with customers. In ...

Digitalization In The Wine Industry: 6 Consumer-Magnet Tools

These consumers have access to a wealth of information online, from wine reviews and tasting notes to virtual vineyard tours. This easy access ...

New Digital Platforms Connect the Tiers - Wine Business Analytics

This is certainly not the first time internet technology has attempted to recreate the realities of wine sales. Debuting in 1994, Virtual Vineyards (now ...

Virtual Wine Tastings Are Good for Everyone - Meg & Merlot

... virtual. And along the way, it's been building better connections with an important swath of wine consumers: those who never had the time or ...

Consumer behavior toward virtual wine experiences as a ... - Frontiers

In this country, wine consumption connected to tourism involves about 15 million tourists and generates a revenue of over 2.6 billion euros ( ...

Innovative Uses For Virtual Reality In The Wine Industry

In other cases, VR technology is being used to open up entirely new demographic markets of untapped customer demand. It's all adding up to a ...

Wine App for Consumers - Napa Technology

Now becoming a virtual sommelier is even easier with Cellar Key, an app that gives you instant information on any kind of wine.

Applications of the Metaverse and Web 3.0 in the Wine Industry

This technology allows wine producers to create personalized experiences for consumers. ... Wineries can use these technologies to create online ...

Down the Rabbit Hole: Wine Takes the Virtual Plunge

... using technology to overcome necessary ... wineries are using online platforms to get their messages out and connect with customers.

Full article: Multisensory technology in the wine industry

... consumers can explore virtual ... technology, wineries can evoke strong emotional responses and build lasting connections with consumers.

Direct-to-consumer wine industry insights - Deloitte Digital

Online DTC demand increased during the ... wineries to create true customer connections and drive loyalty by prioritizing customer needs.

Digitalization from vine to wine: Successes and remaining challenges

By embracing digital technologies, wineries can optimise vineyard management, streamline production processes, enhance supply chain efficiency, personalise ...