- The “I Designed It Myself” Effect in Mass Customization🔍
- The “I designed it myself” effect in mass customization.🔍
- [PDF] The "I Designed It Myself" Effect in Mass Customization🔍
- The "I Designed It Myself" Effect in Mass Customization🔍
- The "I Designed It Myself" Effect in Mass Customization.🔍
- The 'I designed it myself' vs. the 'I made it myself' effect🔍
- The 'I designed it myself' effect🔍
- The "I designed it myself" effect in mass customization — WU Vienna ...🔍
The 'I designed it myself' effect
The “I Designed It Myself” Effect in Mass Customization
In the course of five different studies, we provide experimental evidence that this "I designed it myself" effect creates economic value for the customer.
The “I Designed It Myself” Effect in Mass Customization
Key words: mass customization; toolkits for user innovation and design; self-design; user design; do it yourself; ... Is the “I Designed It Myself” Effect ...
The “I Designed It Myself” Effect in Mass Customization - PubsOnLine
We provide experimental evidence that this “I designed it myself” effect creates economic value for the customer.
The “I designed it myself” effect in mass customization. - APA PsycNet
Many companies offer websites that enable customers to design their own individual products, which the manufacturer can then produce to order.
[PDF] The "I Designed It Myself" Effect in Mass Customization
It is not enough merely to design MC toolkits in such a way that preference fit is maximized and design effort is minimized; to capture the full value of MC ...
The "I Designed It Myself" Effect in Mass Customization - MPC ...
Analysis ; Applied sciences ; Building customization ; Consumer behaviour ; Consumer preferences ; Consumer psychology ; Customers ; Customization ...
The "I Designed It Myself" Effect in Mass Customization
Listed: Nikolaus Franke. (Institute for Entrepreneurship and Innovation, Vienna User Innovation Research Initiative, WU Vienna University of Economics and ...
The “I Designed It Myself” Effect in Mass Customization - Wirebiters
Mass customization is the concept where manufactured goods may be customized by the consumer. These goods may have individualized modifications as minor as ...
The "I Designed It Myself" Effect in Mass Customization | PDF ...
"I Designed It Myself" Effect creates economic value for the customer. Self-designed products generate a significantly higher willingness to pay.
The "I Designed It Myself" Effect in Mass Customization. - EBSCOhost
The "I Designed It Myself" Effect in Mass Customization. Language: English; Authors: Franke, Nikolaus1 [email protected]. Schreier, Martin2 martin ...
The 'I designed it myself' vs. the 'I made it myself' effect
In marked contrast to studies on customization, our results support the “I made it myself” effect over the “I designed it myself” effect - consumers want to be ...
The “I Designed It Myself” Effect in Mass Customization - AMiner
To date, the economic value of products self-designed using mass customization (MC) toolkits has been attributed to the two factors of preference fit achieved ( ...
Since the rise of the internet, designing your own products has become an often used business concept for online companies.
The "I designed it myself" effect in mass customization — WU Vienna ...
The "I designed it myself" effect in mass customization. Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Institute for Marketing Management ...
The "I Designed It Myself" Effect in Mass Customization | Connected ...
The "I Designed It Myself" Effect in Mass Customization. N. Franke, M. Schreier, Ulrike Kaiser. 2010, Management Sciences. S2 logo Semantic Scholar · doi logo ...
The “I Designed It Myself” Effect in Mass Customization | CoLab
... design. In the course of five different studies, we provide experimental evidence that this “I designed it myself” effect creates economic value for the ...
The 'I designed it myself' vs. the 'I made it myself' effect: Is it the ...
Fingerprint. Dive into the research topics of 'The 'I designed it myself' vs. the 'I made it myself' effect: Is it the customization or the work that counts ...
I cooked it myself: Preparing food increases liking and consumption
This phenomenon, also referred to as the “IKEA effect” (Norton et al., 2012) or the “I designed it myself” effect (Franke et al., 2010), appears to be a very ...
Keywords: Mass Customization, Self-Customization, Self-Design, Resale, Second-hand Market. Marketing Science Institute Working Paper Series. Page 4. Customers ...
Consumer Participation in Coproduction: “I Made it Myself” Effects ...
The authors show that consumers' active engagement in the value creation process (preparing a meal) positively biases their evaluations of an outcome (a dish) ...