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The “I Designed It Myself” Effect in Mass Customization
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The “I Designed It Myself” Effect in Mass Customization · Nikolaus Franke. Nikolaus Franke. [email protected] · Martin Schreier. Martin ...
The “I Designed It Myself” Effect in Mass Customization
Self-Design Generate Value? How can we understand the “I designed it myself”.
The “I Designed It Myself” Effect in Mass Customization
For personal use only, all rights reserved. Page 3. Franke, Schreier, and Kaiser: The “I Designed It Myself” Effect in Mass ...
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The “I designed it myself” effect in mass customization. Citation. Franke, N., Schreier, M., & Kaiser, U. (2010). The “I designed it myself” effect in mass ...
[PDF] The "I Designed It Myself" Effect in Mass Customization
The "I Designed It Myself" Effect in Mass Customization · N. Franke, M. Schreier, Ulrike Kaiser · Published in Management Sciences 2010 · Business, Psychology, ...
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The "I Designed It Myself" Effect in Mass Customization
The "I Designed It Myself" Effect in Mass Customization. Author & abstract; Download; 16 References; 57 Citations; Most related; Related works & more ...
The “I Designed It Myself” Effect in Mass Customization
The “I Designed It Myself” Effect in Mass Customization. article. Share on. The “I Designed It Myself” Effect in Mass Customization. Authors: Nikolaus Franke.
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The "I Designed It Myself" Effect in Mass Customization. Language: English; Authors: Franke, Nikolaus1 [email protected]. Schreier, Martin2 martin ...
Franke, N., Schreier, M. and Kaiser, U. (2010) The “I Designed It ...
Franke, N., Schreier, M. and Kaiser, U. (2010) The “I Designed It Myself” Effect in Mass Customization. Management Science, 56, 125-140.
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The “I Designed It Myself” Effect in Mass Customization. The “I Designed It Myself” Effect in Mass Customization. Mass customization is the concept where ...
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The "I Designed It Myself" Effect in Mass Customization. N. Franke, M. Schreier, Ulrike Kaiser. 2010, Management Sciences. S2 logo Semantic Scholar · doi logo ...
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The “I Designed It Myself” Effect in Mass Customization. Nikolaus Franke,Martin Schreier,Ulrike Kaiser. Management Science（2010）. Institute for ...
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The "I designed it myself" effect in mass customization. Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Institute for Marketing Management ...
'The “ I designed it myself ” effect in mass customization'. Management Science, 56, 125 – 140. – Pierce, J. L., T. Kostova, K. T. Dirks ...
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The “I Designed It Myself” Effect in Mass Customization. Management Science - Tập 56 Số 1 - Trang 125-140 - 2010. Nikolaus Franke 1, Martin Schreier 2, Ulrike ...
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... The “I Designed It Myself” Effect in Mass Customization. NIKOLAUS FRANKE 1. ,. Martin Schreier 2. ,. Ulrike Kaiser 1. Show full list: 3 authors. Hide authors ...
The era of mass customization is here. Is your company ready?
Mass customization – where customers can modify a product's ... The “I designed it myself effect” has proven that consumers see ...
... customized products are not aware of the detrimental effect of mass customization. ... ———, ———, and Ulrike Kaiser (2010), “The 'I Designed It Myself' Effect in ...