The Effect of Destination Promotional Video on Destination Image ...

The Effect of Destination Promotional Video on Destination Image, Tourists' Risk. Perception, and Travel Intention. 1. Introduction. Today, governments ...

A study on the impact of official promotion short videos on tourists ...

It finds that the official promotion short videos can positively stimulate users' perception and sentiments significantly due to the three ...

The Influence of Destination Promotion Videos on Residents' Sense ...

Specifically, the use of destination promotion videos has been found to give residents a stronger sense of empowerment within society, ...

Experimental investigation of the impact of a destination promotional ...

This experimental study addresses the effect of a destination promotional video on tourists' perceptions, attitudes, and intent to visit that destination

Impact of Destination Promotion Videos on Perceived Destination ...

Specifically, among these resources, destination promotion videos wield significant influence in communicating messages to audiences, eliciting supportive ...

The Influence of Destination Promotion Videos on Residents' Sense ...

The findings show that, overall, promotional media moderates the relationship between resident empowerment and support for tourism. Specifically ...

Testing the impact of a promotional video on destination image ...

Testing the impact of a promotional video on destination image change: application of China as a tourism destination ... Information. PDF.

Testing the impact of a promotional video on destination image ...

(1992), was developed. This beneficial image framework was based on five values including functional, social, emotional, epistemic, and conditional. The model ...

How the destination short video affects the customers' attitude

These results not only add to the research on the use of narrative in short videos, but also indicate that short videos could be an effective marketing strategy ...

"Testing the Impact of a Promotional Video on Destination Image ...

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination.

Impact of Destination Promotion Videos on Perceived ... - SpringerLink

Videos, thus, appear to be powerful marketing tools enabling the destination to communicate a variety of images in a compressed format (MacKay & ...

The Influence of Destination Promotion Videos on Residents' Sense ...

The findings show that, overall, promotional media moderates the relationship between resident empowerment and support for tourism. Specifically ...

How do short videos influence users' tourism intention? A study of ...

Short videos play a key role in the process of tourism destination promotion, and attractive short videos can bring tourist flow and economic income growth ...

Video-Induced Visit to a Destination - Journal of Smart Tourism

This research examines the effect of promotional video on visit intention through affective and cognitive destination images, respectively. Furthermore, ...

Seeing destinations through short-form videos: Implications for ...

Results show that audience involvement has a positive impact on the destination's cognitive and affective image, ultimately leading to travel intention.

Exploratory Study of Promotional Videos in the 10 Major Tourist ...

Key Words: destination; tourist image; tour promotional video; content analysis ... the most important means to influence the images of tourist destinations.

The effects of online tourism information quality on conative ...

This study aims to examine the relationship between online tourism information quality (OTIQ), resonance, and conative destination image.

Experimental investigation of the impact of a destination promotional ...

34 Citations · How effective are user-generated travel short videos in promoting a destination online? · Perceiving Destination Through Animated GIFs: A Mixed ...

Visual Representation of Tourism Image in Short Video

When producing short videos, destination marketing organizations need to take into account the representation of tourist experience elements, and promote AGV ...

The Impact of Tik Tok Video Marketing on Tourist Destination Image ...

As new mobile social platform, Tik Tok APP has changed the way potential tourists get information. From the perspective of tourists' perception, ...