The Effectiveness of Stadium Naming Rights

The Effectiveness of Stadium Naming Rights - Elevent

Research and data · Sports sponsorship. image. Stadium naming rights are increasingly recognized as a highly coveted premium asset in the sponsorship space. The ...

Why Major Brands Should Consider Naming Rights for Stadiums ...

Naming rights provide a brand with significant exposure and visibility, as the stadium's name is often prominently displayed and frequently ...

Research shows stadium naming rights have little risk for sponsors

Bourdeau said the average lending rights agreement among Major League venues is “about 13 and a half years” with sponsors doling out nearly $900 ...

NFL Stadium Naming Rights Help Brands Half the Time, Study Says

Nearly half of NFL stadiums with naming rights sponsors improve fans' feelings about those brands, according to a new study that measures the impact of media ...

Measuring the effectiveness of facility naming rights sponsorships

The researchers identify the implications for both the sponsoring organization and the sports team of entering into a facility naming rights agreement. The ...

The Lucrative World of Sports Stadium Naming Rights: Benefits and ...

As sponsors eagerly dive into the world of sports stadium naming rights, they must navigate a complex legal landscape filled with challenges and potential ...

Why Stadium Naming Rights are a Brand's Winning Ticket for ...

These names can shape communities, and they can be huge revenue drivers for the sponsored brands. According to Jon Stainer, Managing Director of ...

Three Benefits for a Company Paying for Naming Rights on Stadiums

85 play in stadiums that have sold naming rights to corporations. Many college sports facilities have also sold their naming rights.

Measuring the effectiveness of facility naming rights sponsorships

... Corporate brands seek empirical evidence to guide their decision-making process on the effectiveness of naming rights (Martin et al., 2020) of sports ...

Naming Rights: Is the pay-off worth the investment? | SponsorPulse

Heinz Field, SOFI Stadium, Crypto.com Arena, and Scotiabank Arena are among some of the North American venues who have been capitalizing on ...

Brands Spend Big on Naming Rights, but Is It Worth It? - Sportico.com

Brands believe these stadium rights deals are good, but how do consumers feel about it? Turns out the answer is “not so much."

Understanding the prominence of stadium naming rights deals in ...

This ensures a continued source of revenue for the team while also offering the sponsor fan engagement opportunities. It takes time to cement ...

Minal Modha | Will stadium naming rights ever properly take off in ...

As shown in the graph above, US teams made more than US$700 million in 2024 as a result of naming rights deals. By contrast, clubs in Europe's ' ...

The Changing Landscape Of Stadium Naming Rights Deals - Forbes

That's where the contracts matter. Smallwood says most naming rights deals have clauses to protect against the loss of events, whether a work ...

Why Naming Rights Deals in College Athletics are Complicated ...

In a 2016 study of college facility naming-rights valuation, it was concluded that until 2014, football stadiums brought in lower prices than arenas. This was ...

The impact of corporate stadium sponsorship - CSUSB ScholarWorks

companies has elected to become stadium sponsors and invest in related product naming rights. The purpose of this study is to investigate the impact of ...

Why European Football Clubs Should Look to Stadium Naming ...

This study provides an analysis of the potential income that Europe's top football clubs could receive by securing a stadium naming rights agreement with a ...

A Billion Dollar Industry: Are Naming Rights Worth the Money?

Similarly, MetLife pays $19 million per year to have their name at the top of the stadium for the New York Giants and New York Jets. According ...

"What's Really in the Package of a Naming Rights Deal?" Service ...

3 The typical price of $2 million per year, mentioned with respect to all stadiums and arena naming rights agreements,14 has often been exceeded, koss&id=175 ( ...

A history of the American economy through stadium names

In 2020, before live sports shut down along with much of the restaurant and hospitality sectors, 10.6% of all naming rights belonged to the food ...